Shopify as my newsletter platform

[SwilArts]

How can I optimize using shopify as my newsletter platform? When do I know if I should change to a separate, specialized email marketing provider?

[Promer]

Hi @SwilArts 

To optimize it, make sure to segment your audience, use automated flows (like welcome emails or post-purchase follow-ups), and experiment with A/B testing for subject lines and content.

If you start hitting Shopify’s monthly send limits or need more advanced features like better automation, AI-driven personalization, or detailed analytics, it might be time to switch to a specialized provider like Klaviyo, Mailchimp, or Omnisend