I'm conducting a feasibility report for one of my university courses in which we're opening up a Shopify store. I'm attempting to forecast sales for the first year so I was wondering if there was any statistics on the monthly/yearly traffic for an average Shopify store. I understand that the conversion rate varies, but will usually be from 1-3% for new stores. I was hoping someone could give me input in this matter, especially regarding the traffic for average Shopify store.
Shopify definitely have the data given they use cards on dashboards that benchmark a store's traffic against others who've been open for a similar length of time. No idea what your exact answer is though. You could roll the dice with your question by asking Shopify support. Otherwise, I was thinking keep it more general by finding some averages for ecommerce, stepping up in categories until you get something. I think it will actually be quiet low given how easy it is to open a store (minimal barrier to entry.)
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