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Shopify marketing

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Hi guys! My name is Yuriy, am from Ukraine, 10 month ago all my three stores on etsy were blocked without any explanation what I did wrong. A lot of sales, positive reviews, satisfied customers. I sent a  lot of emails to explain what I did wrong, but nothing. I got email from etsy it is our decision, and we dont discuss it. Ok, I  decided to try shopify, I started to work with store design and than war. Now I finished with store design, products, social media. I dont know how to work with marketing, who can help and advise. Am absolutely freshman with shopify and I dont have anyone, I can share with this topic. Thank you!

Replies 3 (3)
Shopify Partner
87 10 20

Hi @mbsmybrosport here are some things you can do to get started:


SEO - increase the traffic organically coming to your website from search engines like Google and Bing. Start with a free audit from the Google Search Console.


Social Media - build your social following on platforms such as Instagram and TikTok. Share your latest promotions with your fans there as they're most likely to respond. 


Social Partnerships - develop mutually beneficial partnerships with merchants whose products complement yours; promoting each others products to each others' fans.


Influencer Marketing - find social influencers who you can send your products to, and who might talk about them to their followers. Ideally they won't charge you too much.


Social Ads - invest in video and product-based ads on social channels like Instagram and TikTok to find consumers who might be in market for your product but not actively searching. 


Shopping Ads - upload your catalog to Google Shopping for free and get started with shopping ads, specifically use Google's new Performance Max campaign type.


Email/SMS - build your email/SMS database of shoppers who land on your site by offering a discount on the first purchase. Emailing this list will be invaluable for closing out hot leads.


Custom Audiences - use your email/SMS and customer lists to create custom audiences in social channels so you can remarket to them with specific offers and also build lookalike audiences.


Scale Profitably - for sure, start by focusing on lower funnel sales activities but once you are making profit start to grow your audience with low cost awareness ads campaigns.


I hope some of the above helps. If you want clarification on any particular point just shout. 

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Hello @mbsmybrosport I think you need an expert on that and if you don't mind I have someone I can recommend who has also helped me and a lot of people and has over 100+ 5star reviews Check him out

Shopify Partner
2405 223 533

Hello @mbsmybrosport,

This is flareAI: your Fully Automated Free Sales Machine. I hope you're having a good day. We are helping Shopify Merchants grow their store presence in Google and other major sales channels and generate $5+ million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

Promoting your Shopify store better is the key to driving traffic, boosting sales, and maximizing your return on investment. You have to convert the traffic to sales. You can do this through many strategies.

1. Content marketing
You can promote your store through articles or blog posts, videos, and other forms of digital content.
2. Email campaigns
An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers. An effective email campaign will help in gather data about subscribers, provide valuable content to customers, encourage customer engagement, drive conversion and increase site traffic, get helpful feedback from customers and build a customer loyalty program. Email campaign includes welcome email, newsletters, transactional emails, etc.
3. Affiliate marketing
Affiliate marketing is a reward-based system that encourages partners to promote your products in exchange for a commission. Anyone can sign up to be an affiliate, though. An affiliate signs up for your affiliate program and sends visitors to your Shopify store through their special referral link, and any sales that you make as a result of their promotion earns the marketer a reward.
4. Google Shopping
With the partnership with Google, Shopify automatically syncs your products and relevant information about your Shopify store with the Google Merchant Center. You can also connect your Google Ads account as well to create Google Smart Shopping campaigns from within Shopify.
5. Posting on social media
It is a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.

In general, organic search is more cost-effective in the long run. If you have an organic search result that gets the same number of clicks as an ad, the organic result will have a better ROI. While you may have spent time on the result, you won't have to pay for clicks, meaning your return is higher per click. By tapping into free sources of traffic, you’ll start generating a good amount of sales on your Shopify store.

1. Optimize your Shopify store for search engine traffic
One way to optimize your store is by adding Keywords which are the search terms that people use with search engines and will be what guide you in your search engine optimization. Once you gather all relevant keywords that are relevant to your product and your niche market, begin using them all throughout your website like in Product Titles, Product Descriptions, Alt Tags on Images, and any other additional content.
2. Attract customers with content marketing
Just like your product descriptions will help attract visitors to your Shopify site, so will any other content on your website. A simple paragraph at the bottom of each category page with a lot of keywords that are likely used on search engines will do the trick.
3. Write guest posts for sites within your niche
The websites on the top of the search engine results pages likely have a lot of other websites linking to them. The more links pointing to your website, the better. Rather than wait for other websites to direct traffic to you through a link, it is easiest to offer to write a guest post for other blogs within your niche.
4. Write blog post features of influencers in your market
Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.
5. Integrate social media
Integrate social media into your website to receive all of the new traffic on social media.
6. Showcase your products with powerful text, images, and video
Your product description should be detailed and evocative. Include vital product specifications as well as a powerful story about the product. Commerce is built on great storytelling.

It is an amazing strategy for gaining visibility for your brand and ultimately increasing sales without having to rely so heavily on doling out money for a large marketing budget. You will get more organic sales when your products are found on free sales channels like Google Search and you will start getting order conversions for virtually zero cost. flareAI is a bot, so unlike a traditional stuff you don't need to do a thing. Apps & tools need you to learn skills, hire people and dedicate time to get stuff done. Bot is different, it does stuff for you saving you time & expense. flareAI works every day for you, tapping into Google Search and 20+ of the world's best & biggest free sales channels.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Hope this was helpful!


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$10+ billion in eCommerce on Google Search, every day. Find out how much you are missing