Shopify Reports not showing Facebook ADs Sales

1 0 0

I'm running ads to my store via Facebook/IG ads and Facebook shows I have 15+ sales but I see no where in Shopify reports any "Paid Social" sales. And the "Organic" isn't showing anything remotely close.


I am using UTM parameters on my Ads as well as the pixel & FB integration in Shopify but no luck.


Here's what ads manager shows:

Screenshot 2024-02-15 at 4.35.27 PM.png


Here's what the Shopify reports show:

Screenshot 2024-02-15 at 4.36.31 PM.png

Reply 1 (1)

33 3 2

Make sure the UTM is correct, and you are getting UTM values in individual orders.


After that you should be able to sort the report using the UTMs, keep in mind that some browsers strips off the UTM values.

I am Nikhil Sharma ( I’m an Author and Paid Ads Consultant for DTC businesses and I can help with Google Ads, Meta Ads and Emails.