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Shopify store abandon checkout audience in GA

New Member
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Hi Experts,


I want to set abandoned checkout audience in GA for my Shopify store but seems it no audience size at all. Anyone can help me with that.



Reply 1 (1)
25 0 1


For abandoned cart, here comes a logic that user will have done "Add to Cart" but NO "Purchase" would have been done.

That means go into admin >> property tab >> Audience Definitions >> audience then click on "+New Audience"

Select "Create New" in the "Audience Definition"
Then select "Enhanced Ecommerce" from the left tab and select "Revenue per user = 0"

Go into "Conditions" in the left tab, select your "Add to Cart" goal, which you must have made, make it to "per user > 0"

Your audience will be made according to it. Click "Apply" & publish wherever you want.

Keep in mind it takes around 24 hours for the audience data to come into analytics and get published to any other tool.


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