shopify to mailchimp automatic contact update vs manual

[aguanewyork]

Does the Mailchimp API support regular refresh of new customer info, or is this manually managed?

[Dotsquares]

hi @aguanewyork 

Mailchimp's API does make it possible to automatically update customer details. You can implement webhooks for real-time updates or scheduled API calls to periodically sync fresh customer details.

If you're integrating with an online store, Mailchimp also has native sync capabilities for stores such as Shopify and WooCommerce.

Are you looking for a particular implementation approach?