SEO, AdWords, affiliates, advertising, and promotions
Hi, I am planning a sale for my Shopify store and I don't know if I should all sale purchases are final sales. Please let me know your thoughts.
Hey Goldie
I would say what you selling would be a good indicator of if that would be a necessity or not. If you are selling $10 scratch maps, then absolutely. The cost threshold wouldn't be worth it to return.
But if it's a higher ticket item like electronics. Then it's a good idea. Something to also keep in mind, somewhere around 80% of people don't bother with returns from e-commerce sites.
The average e-commerce store return rate is 18.1% (NRF, 2021)
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