Should I add a color attribute to my Google shopping channel feed?

[Chrayley]

Hi,

My Google shopping channel feed to the GMC has been working ok for a while now - but I have noticed that there is no color field defined for any of my products.

However, the GMC seems to be reporting the correct colors and I can search my products by color in the Google Search Shopping.

This leads me to ask two questions:

- Should I add color to my Google shopping channel feed?

- Why doesn't Shopify just copy product color over to the Google shopping feed?

Thanks in advance.

[EmmanuelFlossie]

If you are using the free app, then the functionality is limited.

Yes you should add the color in the variant options, then it will be sent to Google.

I forgot if the free app does it or not, as it's not a great app, but if you use something like: https://apps.shopify.com/multiple-google-shopping-feeds

It will submit the color attribute.

[Chrayley]

Thanks - no the free app does not copy across color to the feed.

When judging where to stop adding features, I guess Shopify have to strike a balance between doing just enough to attract new users to the shopify platform whilst maximising revenue from apps and developers.