Re: Google channel - color attribute?

Should I add a color attribute to my Google shopping channel feed?

32 0 22



My Google shopping channel feed to the GMC has been working ok for a while now - but I have noticed that there is no color field defined for any of my products.


However, the GMC seems to be reporting the correct colors and I can search my products by color in the Google Search Shopping.


This leads me to ask two questions:

- Should I add color to my Google shopping channel feed?

- Why doesn't Shopify just copy product color over to the Google shopping feed?


Thanks in advance.

Replies 2 (2)

Shopify Partner
3146 230 757

If you are using the free app, then the functionality is limited.


Yes you should add the color in the variant options, then it will be sent to Google.


I forgot if the free app does it or not, as it's not a great app, but if you use something like:


It will submit the color attribute.

Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.
32 0 22

Thanks - no the free app does not copy across color to the feed.


When judging where to stop adding features, I guess Shopify have to strike a balance between doing just enough to attract new users to the shopify platform whilst maximising revenue from apps and developers.