Solved

Should I add the product barcode / GTIN to packs of the same product?

DenHineCITS
Shopify Partner
16 0 10

Hi there, I've been using google ads for a while and I've always set my packs of products to "custom product", however, I wondered if anyone knew if I should add the barcode of the single product to the pack of products as google is still coming up with the "Limited performance due to missing value [gtin]. Add your product's globally valid GTIN" error. So for instance, I have a barcode of 5027535002618 for this single football:

 

https://childrensfootball.com/products/precision-fusion-training-footballs-size-3-4-or-5

 

I also sell them in packs of 10: https://childrensfootball.com/products/bag-of-10-footballs-size-3-4-or-5-with-free-bag

Should I add the 5027535002618 barcode to this product variant too?

Accepted Solution (1)

GoodnessD
Shopify Partner
3 1 3

This is an accepted solution.

In your case, since you're selling packs of products that include individual items with their own barcodes, it's advisable to include the GTIN (Global Trade Item Number) for each individual product variant, even if it's part of a pack.

Including the GTIN for each product variant helps Google Ads accurately identify and categorize your products, which can improve the performance of your ads and ensure compliance with Google's requirements.

For your pack of 10 footballs, if each football within the pack has its own unique barcode, I recommend adding the GTIN for each individual football variant to the product data for the pack of 10 footballs. This will provide Google with the necessary information to match the product variants correctly and reduce the likelihood of encountering the "Limited performance due to missing value [gtin]" error.

You can typically include the GTIN for each variant in the product data feed that you submit to Google Merchant Center. Ensure that the GTINs are accurate and correspond to the individual products included in the pack.

By providing the GTINs for each product variant, you can help improve the visibility and performance of your ads while ensuring accurate product identification for your customers.

View solution in original post

Replies 5 (5)

muhammadhammaf2
Tourist
3 0 2

Yes, you should add the barcode of the single product to the pack of products in Google Ads. This will help resolve the "Limited performance due to missing value [gtin]" error, ensuring proper identification of your products, such as the football with the barcode 5027535002618.

sanjnalal
Shopify Partner
13 2 2

Hi! Limited performance due to missing GTIN is a common error, which occurs when Google thinks that your product should have a unique product identifier (GTIN in this case), but you fail to submit it. 

 

For your case, I'd suggest that if you have individual barcodes for each product, then use that, or else you will get the duplicate GTIN error. Rather, go with a GTIN-14 or a 14-digit GTIN for the pack of 10 footballs. This 14-digit GTIN is specifically used for cases where you have multiple packs of the same product.

 

I will also advise you to use the ‘Multipack’ attribute as it will help you denote that you have grouped several identical products for sale as one single product. 

 

Also, if you are a Shopify merchant facing GTIN issues, I would suggest you check out AdNabu. It is a Shopify product feed management app that helps with the automatic identification of Barcodes as GTIN and Shopify SKUs as MPN in Google Merchant Center, along with a Metafields feature for overriding these mappings. 

 

AdNabu also handles those products where you don’t have GTINs by sending a 'null' value to avoid disapproval, supporting accurate GTIN submissions. If you get stuck anywhere in between the processes, our customer team - which includes certified professionals - offers 24/7 support for all your queries. 

 

I hope this helps you! 

Sanjna Lal | Content Marketing Manager @ AdNabu


 - Was my reply helpful? Click Like to let me know! 


 - Was your question answered? Mark it as an Accepted Solution


 - Try our Nabu for Google Shopping Feed App from Shopify App Store. 

ilanadavis
Shopify Expert
188 25 60

No. You cannot use the same GTIN for the individual product and a pack of 10. Every product and variant must have a unique product identifier (GTIN or MPN) unless it is a custom-made product, which this is not.

https://www.gs1.org/1/gtinrules/en/rule/270/packcase-quantity

Ilana Davis, Shopify Superhero
JSON-LD for SEO, adds structured data to your theme, getting you more organic traffic with Rich Results.
Linking Llama, link complementary, comparable, or related products to improve SEO & UX.

GoodnessD
Shopify Partner
3 1 3

This is an accepted solution.

In your case, since you're selling packs of products that include individual items with their own barcodes, it's advisable to include the GTIN (Global Trade Item Number) for each individual product variant, even if it's part of a pack.

Including the GTIN for each product variant helps Google Ads accurately identify and categorize your products, which can improve the performance of your ads and ensure compliance with Google's requirements.

For your pack of 10 footballs, if each football within the pack has its own unique barcode, I recommend adding the GTIN for each individual football variant to the product data for the pack of 10 footballs. This will provide Google with the necessary information to match the product variants correctly and reduce the likelihood of encountering the "Limited performance due to missing value [gtin]" error.

You can typically include the GTIN for each variant in the product data feed that you submit to Google Merchant Center. Ensure that the GTINs are accurate and correspond to the individual products included in the pack.

By providing the GTINs for each product variant, you can help improve the visibility and performance of your ads while ensuring accurate product identification for your customers.

DenHineCITS
Shopify Partner
16 0 10

This is exactly what I was thinking. The 10 footballs all have the same SKU / Barcode so I can add the barcode in. There's a lot of conflicting answers to this question, so I guess it's a grey area. Thanks for the help, I'm going to give this a try!