Should I have a separate Shopify Website for a similar product (branded completely differently)?

[Rossyj23]

Hi Guys,

Bit of a weird one here. I have 2 products within the same category (fitness accessories) which are technically under the same brand (this is how we are also listing on Amazon).

One of these products has been heavily re-engineered and branded to be unapologetically women targeted, the other is more geared towards men. 

I've already designed the women's product website and gone down the route of designing this site as a "One Product Shop" route (similar to bleame.com) to really target the specific niche of women (color schemes are all feminine etc). 

The plan was to feature this women's product on it's own page and website, and create a secondary brand website which also lists the same product (and the men's option, and potentially more products later) but is more general in terms of color themes etc. on the page.

From what I've read this is unnecessary to have two separate pages, but what you may gather from above, I'd like this particular product to almost sit aside on it's own in terms of its branding for women (although it is technically under the same brand). The emphasis and title of this women's website is on the name of the product as opposed to the brand as well.

Is there any downside to doing it this way? Even though I'll list the product on both pages? The idea have a much higher conversion rate for women who visit this page.

Appreciate any responses.

Regards

[Lee-Strong-SEO]

Hi there,

This is a great question and your approach to tailoring the customer experience for each product is quite strategic. Having dedicated websites for products can indeed be beneficial, especially when you're aiming to create a strong, focused branding message as you are with the women's product. This can enhance the user experience and conversion rates by providing a platform that resonates with your target audience's preferences and expectations.

While there's a clear advantage in terms of branding and conversion potential, there are a few considerations with running separate sites:

1. SEO Effort: It might require more effort in terms of search engine optimization, as you'll have to manage and rank two separate domains.

2. Brand Consistency: You'll need to ensure that both sites, while different in audience targeting, still maintain a level of consistency that doesn't confuse customers about your brand identity.

3. Costs and Management: Two sites mean double the maintenance, possibly more Shopify fees.

4. Marketing Campaigns: You'll have to manage separate marketing campaigns for each site, which can increase your workload and marketing costs.

If you have the resources to manage these aspects effectively, having two separate sites can indeed result in higher conversion rates for each targeted demographic. Plus, it allows you to experiment with different marketing strategies and see which one works best for each product.

All in all, if you're able to maintain a strong brand narrative across both platforms and manage them effectively, there's no significant downside to your strategy. It's all about how well you can execute and maintain both sites to provide value to each specific audience.

Best of luck with your products!