Should I launch a store right now

New Member
4 0 0

Hello. Well I have my store ready, I have ads ready. However Christmas is coming up and I feel that it would not be the best time to launch this store right now because the item won't arrive by then.  I believe most people are done shopping right now. This would be my first campaign EVER and I hear that cpm is high during this time. 

When is the best time to launch? January 1st? Should I launch now.

Thank you!


Replies 2 (2)
Shopify Partner
846 15 93

Hi @corp 

Just launch the store. Avoid initially paid marketing. Let me know after you launch your store I will give you a free website audit report. 

Thank you.


Vinod Sachdev
Digital Centrics
Digital Marketing Manager
Google & Bing Ads | Website Design & Development | Conversion Rate Optimization
Shopify Partner
7865 1785 3017

Hi @corp , 

I'd advise you against launching the store now since even when you do everything right and perfectly perfect - the market is oversaturated with Holiday specials and products right now, with high CPM and CPC - while people are slouching into the holiday season so the demand for most products will slowly drop and pick up again around mid-January. 

You can use Google Trends to get a better picture of your product's demand before deciding whether to launch it now or later. 

Let me know if my answer is of any help, with a like or thumb up. 

Thank You