Site Getting Traffic But No Sales

[localsummersurf]

I need some help determining some reasons why my site hasn't made a sale yet, even though we're getting a decent amount of visits and lots of interest on Instagram. Would love some tips. Thank you! https://localsummersurf.com/

Notes: We can't get Meta to approve us for advertising/being a merchant, but I can boost posts on our IG account. We have also advertised on TikTok and have plans to work with Pinterest, but our Ad budget is really low.

[Catherine25]

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@localsummersurf wrote:

I need some help determining some reasons why my site hasn't made a sale yet, even though we're getting a decent amount of visits and lots of interest on Instagram. Would love some tips. Thank you! https://localsummersurf.com/

Notes: We can't get Meta to approve us for advertising/being a merchant, but I can boost posts on our IG account. We have also advertised on TikTok and have plans to work with Pinterest, but our Ad budget is really low.

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I will recommend you run a convertible sales funnel, Run Google ads and SEO

[flareAI]

Hello @localsummersurf,

I am Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot. Hope you are having a good day.

I've taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add sections like 'New Arrivals', 'Featured Collection', 'Hot Sellers' to help keep customers updated on new products and give exposure to new collections.
2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Add a form in the Contact Us page for better customer interaction.

4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. Add About Us page which is a reflection of the purpose and personality of the business.
6. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

7. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

8. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
9. Add average ratings for each product
Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
10. Add sticky header
Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
11. Add Blogging in the store
Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

While you mentioned facing challenges with advertising on certain platforms, consider exploring other cost-effective marketing strategies. Focus on targeting your ideal audience through demographic and interest-based targeting to maximize your advertising efforts.

I hope this information proves useful.

Gina