Smart Shopping

[Bryan1311]

Hi,

I am currently running a Smart Shopping campaign for "all products". We currently have 110 products in total.

I'm thinking I want to separate this campaign into 4 separate Smart Shopping campaigns based on different categories-

1-Higher priced items. $30+

2- Medium priced items (Own, fairly unknown brand). $15+

3- Lower priced items approx $3+

4- Clearance items

1 to 3 will have required ROAS approx 300%

4- ROAS 200%

First of all, does this strategy make sense?

Secondly, how to I technically split the "All products" product group up in Smart Shopping?

Thanks!