Social Media Sales &Marketing

[OneRedHill]

Social Media Sales & Marketing

Looking for someone with Social Media Sales & Marketing experience to collaborate with online general merchandise store, with focus on customer needs and expanding brand reach.

Job would entail:

Creating brand awareness

Social Media Marketing

KPI & KRA Targets

Sales

Create organic social media following

Applicant will be required to show that they are capable of excelling in the following areas.

Able to create engaging content and visitor retention and conversions.

Create brand awareness within community.

Highlight community outreach programs with a focus to find and gain individuals and community groups who may benefit from community fundraising activities to join in participating in our fundraising activities.

Attract and retain followers across wide range of social media accounts.

Convert visitors to customers.

Grow our brand to a leading trusted go to location for national and international visitors and customers.

To expand our online presence to a nationally recognised go to online store.

Pay will be based on experience and results.

[OneRedHill]

I do not know what that is. 

What is that ? 

[OneRedHill]

In what way are you suggesting - what would be your strategy ? 

[Bundler-Manuel]

Hey there @OneRedHill  I don’t know where you are with the search for person with this expertise but I would heavily recommend checking on Upwork if you haven’t already. From my experience, it’s a great place to find professionals with Shopify experience in various fields.

[OneRedHill]

I have advertised there at the same time I advertised here, so far nobody has responded over at upworks. not one.

[DaisyVo]

Hi @OneRedHill 

It sounds like you’re looking for someone with a mix of social media expertise and sales-driven marketing skills who can truly elevate your online store. Let me break this down step by step and make sure you’ve got the clarity you’re looking for.

Key Responsibilities & Expectations

1. Creating Brand Awareness
   You’ll need someone who can make your brand stand out. This involves producing high-quality, engaging content to position your store as trustworthy and memorable in your niche.
2. Social Media Marketing
   The candidate should be proficient in using platforms like Facebook, Instagram, TikTok, or LinkedIn (depending on your target audience). They must be skilled in running campaigns that generate both organic growth and paid ad results.
3. Driving Sales & Conversions
   They should focus on converting followers into loyal customers. A clear plan for promotions, storytelling, and targeted marketing campaigns is key to this role.
4. Growing an Organic Following
   Look for someone who knows how to connect with the community authentically and create content that resonates. Organic growth can be slow, but a pro knows how to speed things up without losing authenticity.
5. KPI & KRA Accountability
   This is where you measure success. Ensure they’re comfortable tracking performance metrics (engagement rate, CTR, conversion rate, etc.) and achieving predefined goals.

Additional Requirements

• Community Outreach
  The person needs a passion for engaging communities and understanding their needs. This could mean finding creative ways to include groups in your fundraising efforts or highlighting meaningful programs that align with your brand values.
• Building Trust & Reputation
  A big part of the role is helping your store become the go-to destination for both local and global customers. This involves creating a brand story that inspires trust and loyalty.

What You Should Look For

When reviewing applications, check for:

• A solid portfolio of past successes.
• Strong social proof (e.g., testimonials or examples of increased followers, sales, or engagement).
• Clear evidence of content creation skills that deliver results.
• Confidence in managing campaigns across multiple social media channels.

Compensation

Since pay is performance-based, set up clear KPIs for the role (e.g., follower growth rate, conversion improvements, or monthly sales increases). Offer a baseline pay to ensure they stay motivated while aligning bonuses with measurable achievements.

If you’d like help crafting an onboarding guide for this role or determining effective KPIs, let me know!

Best regards,
Daisy

[OneRedHill]

That is what I am basically after and looking for, correct, yes.

[OneRedHill]

Is this something that you would be able to do ? or know someone who would be able to fulfil such a roll ?