Now that’s a bold statement - stop relying on Google when optimizing your website.
Everyone talks about Google ruling SEO game, left right and center, and suddenly we should stop taking it into consideration?
You see, Google is not the only search engine, as you know, although the same rules that work for Google, will work for Bing, Yahoo, Aol or Ask.com. What I mean is that you shouldn’t depend your traffic on Google - or other search engines. If more than 50% of your current traffic is coming from the search engines, you might want to reconsider your marketing strategy.