Strategies for targeting specific product designs

Shopify Expert
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Hey professional marketers, I have a question for you:

What strategies would you use for long tail promotion of a product?

For example, this Aloha t-shirt:

In the last 3 months it has converted at 5% (strong) but only received 21 page views (weak).

I was thinking doing ads for specifically "aloha t-shirt" would get traffic, just not sure what channels to run that on or what's the best strategy for specific designs.

Any ideas?

• Creator of Order Automator (automation app to save you and your team time on admin tasks)
• Shopify developer for +10 years
• Contributor on the Speed Boostr blog
• Guy who likes to help people
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