Struggling with SEO – Need Advice

Matildabikini
Visitor
2 0 1

Hi everyone,

 

I'm seeking help with the SEO for my website, www.sixbikini.com. Despite the site performing fairly well, organic traffic is non-existent. A bit about our site: we sell bikinis targeting women aged 20-50 in Europe. Our products are priced between €59 and €100.

Our revenue comes mostly from ads.

 

To be honest, we've put very little effort into improving our SEO so far, mainly because we're unsure what will help. I would greatly appreciate any advice or recommendations on why our search ranking is so poor and where to start to improve the situation. In the past, I paid someone on Fiverr who added a bunch of low-quality backlinks that I fear may be harming our ranking.

 

Thank you for your assistance!

Replies 3 (3)

theycallmemakka
Shopify Partner
1528 344 369

Hi @Matildabikini ,

 

I have reviewed the site and identified several improvements that can be made from an SEO perspective. Here are a few recommendations:

  1. Add Meta Title and Description:

    • Meta title should be between 50–60 characters, including spaces.
    • Meta description should be between 50–160 characters.
  2. Add a Favicon:

    • This helps with brand recognition and improves the user experience.

       
       
  3. Optimize Your Page Title (H1):

    • H1 should be between 20–70 characters.
      theycallmemakka_0-1717952681324.png

       

  4. Add Your Site to Google Search Console:

    • This provides valuable insights into your site's performance and helps with indexing and visibility.

If you require further help to optimize your store, please don’t hesitate to reach out. If you find this information useful, a Like would be greatly appreciated. And if this solves the problem, please Mark it as Solution!

 

Best Regards,
Makka

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JoshHighland
Shopify Expert
212 12 75

A quick way to get started would be to install an SEO app from the Shopify app store. There are many great ones to choose from that will help you cover some of the most basic but overlooked Shopify SEO changes. Explor them and find the one that fits you best.

 

I am the creator of SEO Manager for Shopify - https://apps.shopify.com/seo-meta-manager, and would be happy to walk you through things if you choose to use our app

 

 

 

 

SEO Manager - The FREE all-in-One SEO solution for Shopify
A powerful suite of SEO tools that gets you found in Google results

- Install SEO Manager -

Crunchy3333
Visitor
1 0 0

Hi there,

It's great that you want to improve your SEO for www.sixbikini.com. Here are some steps to help you boost your organic traffic and search rankings:

1. Audit Your Current SEO:
- Analyze Your Site: Use tools like Google Search Console and SEMrush to check for errors and identify underperforming areas.
- Check for Penalties: Ensure you haven’t been penalized by Google, possibly due to those low-quality backlinks. Disavow any harmful backlinks using Google’s Disavow Tool.

2. Optimize On-Page SEO
- Keyword Research: Identify relevant keywords that your target audience searches for. Use tools like Ahrefs or Ubersuggest.
- Content Quality Ensure your content is high-quality, informative, and addresses the needs of your audience. Include relevant keywords naturally.
- Meta Tags: Optimize your meta titles, descriptions, and headers (H1, H2, etc.) to include targeted keywords.
- Mobile-Friendliness: Make sure your website is responsive and provides a good user experience on mobile devices.

3. Improve Site Structure:
- Internal Linking: Ensure your site has a logical structure with internal links that help users and search engines navigate your site.
- Speed Optimization: Optimize your site speed using tools like Google PageSpeed Insights. Faster websites rank better and provide a better user experience.

4. Build High-Quality Backlinks:
- Outreach: Reach out to relevant blogs, influencers, and websites in the fashion industry to get high-quality backlinks.
- Guest Posting: Write guest posts for reputable sites in your niche to gain backlinks.
- Content Marketing: Create shareable content like guides, infographics, and videos that attract natural backlinks.

5. Local SEO
- Google My Business: If you have a physical location, make sure to claim and optimize your Google My Business listing.

6. Technical SEO:
- Fix Broken Links  Use tools to find and fix broken links on your site.
- Use HTTPS: Ensure your site is secure with an SSL certificate.

7. Monitor and Adjust
- Track Progress Regularly monitor your site’s performance using analytics tools.
- Stay Updated: Keep up with the latest SEO trends and algorithm updates.

By taking these steps, you should start to see an improvement in your search rankings and organic traffic. Remember, SEO is a long-term strategy, so be patient and consistent.

Best of luck with your SEO journey!