Successful Retargeting Ads

[kloapparel0814]

Has anyone ran successful retargeting ad's ? Im currently running test and have seen success as far as "add to carts" go.. but of course I'd like to convert them to buyers. Any suggestions? 

Also, when running dynamic retargeting ad's, does anyone know how to make these add the correct dimensions? When I ran them for a short period of time, I realized they were being cropped/cut off when they appeared on my timeline. 

Any help or suggestions are greatly appreciated 🙂

[AsthaUpadhyay · Accepted solution]

Hello,

Retargeting is the best way to get the audience back to your site it's available on all PPC platforms either it is Google AdWords, Facebook ads, bing ads, etc.

You can create re-marketing audience and target those audience in your campaign as your concern I think you are asking for facebook ads on facebook you have to set up the Facebook pixel code to your shopify store without pixel setup on Facebook remarketing is not possible, wait for some time after setting up the pixel because it takes near around 24 hours in populating the audiences

After setting up the pixel create a campaign and select the objective conversion or catalog sale as per my experience catalog sale objective is best for remarketing, after that select the products catalog for which you want to run ads and even you can filter out the catalog (categorizes) for which you want to run ads, then select the add to cart button just go through this image it will be more clear to you https://ibb.co/R2Nh6xX. One more important thing in the initial stage of the campaign select the link clicks and after getting some traffic change it to conversion event
https://ibb.co/xmXPkp4

[Josh_Uebergang]

Retargeting is repeatedly the most successful campaign type across most platforms for nearly all our clients. They are a qualified audience. What platform are you referring to? I'm guessing FB given you mentioned timeline? Your best bet is to get the image right within Shopify using their recommended 2048x2048px dimensions. In FB's catalog manager, there's an option to select how you want images that don't fit perfectly, handled. E.g. cropping, filling, etc.

[kloapparel0814]

I use facebook to run my ad's through FaceBook and Instagram. 

If you don't mind, can you tell me how to change the image settings in Facebook. I'd rather that solution than to resize my images in Shopify.

[iq200]

Retargeting ads shouldn't be too hard to run successfully. Here's just one example on one ad account that we ran:

[kloapparel0814]

So maybe I should up the budget on my AD's that I currently have running. I had them running at a really low budget that was recommended in the video I watched on Shopify Academy. Also, my store doesn't have very high traffic which is also why I started with a low budget. 

[iq200]

No, upping the budget won't help you. How much you put in will depend on your audience size and if you have a small audience then a low budget is the way to go.

If you would increase the budget, that wouldn't do anything besides show your ads more frequently to people and you don't wanna overdo it past a certain point.

If your ads are not converting then spending more would just waste more ad spend. Makes sense?

[kloapparel0814]

yes. Thank you so much. Just trying to figure out the best way to get people to convert. 

[AsthaUpadhyay · Accepted solution]

Hello,

Retargeting is the best way to get the audience back to your site it's available on all PPC platforms either it is Google AdWords, Facebook ads, bing ads, etc.

You can create re-marketing audience and target those audience in your campaign as your concern I think you are asking for facebook ads on facebook you have to set up the Facebook pixel code to your shopify store without pixel setup on Facebook remarketing is not possible, wait for some time after setting up the pixel because it takes near around 24 hours in populating the audiences

After setting up the pixel create a campaign and select the objective conversion or catalog sale as per my experience catalog sale objective is best for remarketing, after that select the products catalog for which you want to run ads and even you can filter out the catalog (categorizes) for which you want to run ads, then select the add to cart button just go through this image it will be more clear to you https://ibb.co/R2Nh6xX. One more important thing in the initial stage of the campaign select the link clicks and after getting some traffic change it to conversion event
https://ibb.co/xmXPkp4

[rsaenz · Accepted solution]

Start by making a 30 days website visitor retargeting audience and start expanding it if you see a good ROAS with it. Also, remember to constantly test new creatives since many of the prospects will end up seeing the same creative many times.

[IevaD]

Hey @kloapparel0814!

Many stores seem to be facing the same issue - spending $$$ on paid ads to get traffic to their store - but they’re not seeing enough conversions from paid traffic. 

One thing to check is that the landing page you’re directing visitors to is what they’re expecting to see when they click on your advert. For example, if you’re promoting a particular product, make sure your URL points directly to that page. Or if you’re promoting a store-wide sale, make sure you’re pointing visitors to a specific landing page for those. Additionally, it helps if your store design looks great and is easy to navigate. And that your store loads quickly. (No-one likes a slow-loading website!).

One thing you might not have considered is trying to reuse your paid traffic by retargeting visitors with a welcome greeting, promo campaign or abandoned carts campaign. 

In the case of abandoned carts, you can set up a flow of messages to be triggered automatically whenever a would-be shopper leaves an item in their cart, either through web push notifications, SMS or email. For best results, it’s a good idea to combine all three channels (an omnichannel approach) - that way you have more chance of reaching people and attracting their attention. To start with, try push notifications, as these provide the cheapest way of retargeting visitors. You can then use other channels afterwards if you don’t get the results you want.

Push notifications offer the excellent advantage of being able to track abandoned carts without your subscribers having to leave their email address or phone number at checkout. This means they can capture a larger proportion of abandoned carts, compared to SMS and email. Here’s an example of how this could work:

Imagine someone visits your store by clicking on your paid advert. Once on your store website, they sign up to receive web push notifications. (This is something you can set up with an app like Firepush; it actually has all three channels in the one app and enables you to set up campaigns from a single dashboard.) So that person browses your site and adds an item to their cart before clicking away. If you’ve created a flow of automated abandoned cart campaigns, these will be triggered automatically. That person then receives an alert through their web browser which they’ll see on their phone or desktop device, perhaps with a time-limited discount code to tempt them to continue through to checkout. 

This is how you can make use of your paid traffic so that it works more in your favor and actually helps visitors to become customers.