Suspended Google Merchant Account - Misrepresentation

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Hi community,


I am having a nightmare with getting my new side project's products registered with Google Merchant. I sorted all the product issues they came back to me with however upon requesting a review, they keep coming back with 'Suspended due to Misrepresentation' and every time I ask for guidance on what I need to look at they keep avoiding the question.


This is what they show me:


Based on the information available about your business, there is reason to believe that customers are being misled on Google. Review the Misrepresentation policy and make changes to your Merchant Center and/or online store.


I do not drop shop and despatch the products myself. I am happy to address anything which needs to be looked at however I need to know what needs fixing.


My project website is if anyone would like to take a look. I may be missing something and it is glaring me in the face however any help would be greatly appreciated!


Many thanks,



Reply 1 (1)
Shopify Partner
2699 196 651

I recommned adding your business details in the footer of all pages (address, email,phone, business name, business id, business hours)


Your contact page should have an address, phone number, business name, contact form, business hours, business response time, social links.


Make sure on the product landing page you show if an item is in or out of stock.


In addition to the above info specific to your website, below are the most common reasons. So if you like to learn more, continue to read.


Misrepresentation refers to trust related signals about your business.
For instance, inconsistencies may arise when the actual physical location of your business aligns differently from the information provided on your website, Google Merchant Center settings, public social media profiles, or other connected accounts. All these details must align and reflect the physical reality of your business.

Be clear about your business model and how you operate.

Operating your business in one geographic region while asserting that the corporate entity is based in a different jurisdiction.

Not providing an official business name and not having this matched accros the web.
The practice of setting up a virtual address or business in a location where your company does not operate is a typical example of misrepresentation.
Additionally, the overall quality of your website can be a form of misrepresentation. Therefore, it's essential to improve your website and populate it with original, high-quality content and not to copy-paste information from other websites.

Not including social links such as Facebook, Instagram, TikTok, etc.
Trust indicators such as your Google Business Profile, Better Business Bureau (BBB) accreditation, and genuine customer reviews are critical to fostering a sense of legitimacy and reliability.

Show certificates from offiical 3rd party sources.
Neglecting to include essential policies such as shipping, returns, privacy in the footer of your website can lead to misrepresentation. Instead, ensure all necessary policies are articulated and accessible to users for transparency and compliance.

Another example of this could be advertising a discounted price for an item, even though the product has not been sold at its alleged original price in recent history.

Copying content from other websites, including details items such as "About Us" pages or policy statements, is regarded as misrepresentation. 

Not having an original authentic about us page.

Failure to maintain inventory or lack of knowledge regarding stock quantity levels.

Missing or limited contact method.

Do not have any placeholder text or images.

Do not have any redirects or broken links.

If you have published a blog post, make sure customers can read the article.

Any discrepancy on your website or in your Google Merchant Center account that deviates from absolute truthfulness can be perceived as misleading, which could potentially be the reason for suspension.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Premier Partner.
Need Data Feed or Google Shopping support? Get in touch.