Tagging Gift Cards on Instagram

Shopify Partner
1 0 0

My client regularly tags his products on Instagram, even newly-added ones. We recently upgraded his account so we could offer Gift Cards but the listing is not available for IG tagging. Does anyone else have experience with this?

Replies 6 (6)
Shopify Staff
Shopify Staff
223 43 104

Hi @branded_in_ink ,


Dani here from Shopify.


This is a great question! Gift Cards are actually restricted from being sold on Instagram and Facebook. You can take a look at their policy on this here. In this case, you would need to use the caption of your photo in order to bring attention to your gift card products.


How have you and your client found the Instagram sales channel so far? Do you find that this is the best marketing strategy for the business, or do you find another platform the best for driving sales? If you're interested, we have a great free course on Instagram Marketing taught by an industry expert! I'd recommend taking a look through to see if there is some information you may find useful to increase conversions.


Let me know if you have any further questions, I'd be happy to continue helping you!


All the best,



Dani | Social Care @ Shopify
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New Member
2 0 6



It looks like they have changed those terms and are now offering gift cards for shopping on Instagram. Are you able to provide an update on when Shopify might be integrating with FB/IN to offer Shopify gift cards on those platforms?

New Member
1 0 2
I would like to know the answer to this question also. I would like to integrate my shopify gift cards onto Instagram. They are now offering action buttons that enable you to sell gift cards, but it does not have an option for shopify. I dont want to use third party. Any fixes?
New Member
1 0 1

Yes they now allow gift card integration, when can we expect to be able to use this feature?

New Member
2 0 1
Hello! In order to help businesses, IG and FB are now promoting the selling of gift cards through their platforms. But Shopify is not listed as a partner. Is it possible for Shopify to become a partner quickly so we can use this feature on IG and FB? It would be really helpful!
Shopify Partner
197 2 17

Hi all, I'm Neomi from Rise.ai app,


as part of our efforts to help small businesses, we partnered with Facebook and Instagram so all of Rise merchants can sell Gift Cards through facebook directory and Instagram gift card button and stickers.


Learn more about our partnership and how to use it.

You can read here how to add a Gift Card button to your Instagram account.  
check out our listing page, and feel free to contact me at info@rise.ai