Tags on product pages, worth it for SEO?

[onyx_au]

Hello,

I noticed some websites, not specifically shopify, but online stores in general, their products will have an additional line or section with "tags"

For example, product is Neutral Cold Glaze but description has tags "Cake gel, Cold Glaze"

Should i implement this in my website? will this help SEO?

[ProtoMan44]

@onyx_au Hey, thanks for posting here.

Paste this code snippet where you want the tags to appear (e.g., below the product description):

{% if product.tags.size > 0 %}
  <div class="product-tags">
    <strong>Tags:</strong>
    <ul>
      {% for tag in product.tags %}
        <li>
          <a href="{{ shop.url }}/collections/all/{{ tag | handleize }}">
            {{ tag }}
          </a>
        </li>
      {% endfor %}
    </ul>
  </div>
{% endif %}

and its style code if you want to use it:

.product-tags {
  margin-top: 10px;
  font-size: 14px;
}

.product-tags ul {
  list-style: none;
  padding: 0;
  display: flex;
  gap: 8px;
}

.product-tags li {
  background-color: #f3f3f3;
  border-radius: 5px;
  padding: 5px 10px;
}

.product-tags a {
  text-decoration: none;
  color: #333;
}

.product-tags a:hover {
  color: #000;
  text-decoration: underline;
}

[onyx_au]

Mate, I didn't ask for it to be implemented. I asked if it's good for SEO.

[Dan-From-Ryviu]

Hi @onyx_au 

Shopify tags on product pages do not directly impact SEO because they are typically used for internal organization and filtering within your Shopify store rather than influencing search engine rankings.

[onyx_au]

That didn't answer my question either. I am NOT talking about shopify's internal tags. I also said "but online stores in general" which means I am not talking about shopify specifically.

I am talking about on-page visible tags for SEO purposes, I even added a damn screenshot of an example from another store......

Is my question not clear or what?

[akshay_bhatt]

@onyx_au 
Yes, implementing tags on your product pages can potentially help with SEO and improve the user experience, provided they are used thoughtfully.
1. Improved Search Visibility.
2. Content Relevance and Internal Linking.

• If your store has a large inventory: Tags can help users and search engines categorize and find products more effectively.
• If your store is small or niche: Tags may not have as much SEO impact unless you’re targeting specific subcategories or variations.
  Regards
  Akshay

[Avitanshi_17]

Hello @onyx_au 

Does This Help SEO?

So yes Onyx…but only when implemented thoughtfully. Tags improve your site's content structure and relevance, which are factors search engines consider. However, tags alone won't guarantee high rankings—they should be part of a broader SEO strategy that includes high-quality content, proper keyword usage, fast loading speeds, and backlinks.

Should You Implement This?

If your website has different products or categories, adding tags is highly recommended. They improve both usability and SEO. Start by experimenting with a few products, monitor user engagement and search engine performance, and refine your strategy based on results.

[masoomi-saxena]

Hey, yes, tags hold value when it comes to SEO. Apart from segregating sections on your website, it does somewhat help uplift your search visibility if you use relevant/universal keywords. It is just one part of the entire SEO optimization. It may seem small but I feel websites must implement it. 

[DaisyVo]

Hi @onyx_au 

Tags primarily serve organizational purposes, like grouping products into collections. While they don’t directly influence SEO rankings, they play an indirect role.

As you may know, Google prioritizes quality content, measured in part by user interaction. If visitors spend more time on your site and engage with your content, it signals that your site is valuable. This is one of key factor in how Google ranks websites.

Then, how do tags affect SEO?

When you use tags for your products:
→ Products are well-organized and categorized.
→ Customers can easily find and understand the products.
→ User experience improves.
→ SEO performance improves

While tags aren’t a direct ranking factor, their role in improving site usability can significantly enhance your SEO performance over time

Hope this can help! If you need any other assistance, I am willing to help.

Best regards,
Daisy.