Temporary Tattoos, How to Target?

[Joseph_Friar]

Hello,

I have a Temporary Tattoo Store and I put out a couple of Facebook ads that got about 1k link clicks but no sales.

I put interests as "Temporary Tattoos" and "Body Art", but I have yet to make a sale.

I think I'm having a hard time finding the right keywords to find my target audience.

Any suggestions?

My Store: sabertoothstickers.com

Thank you in advance!

[Joseph_Friar]

What should I focus on to get my couple first sales? IK the products can work but I need stronger targeting for my ads.

[Car_Care_Produc]

Hey,

Targeting users where? social media platform or Google?

[Rockpapercopy]

I'd think festival goers, music events, child events etc. Anything that is short lived and people want to change their looks during that time. 

[seb345]

Oh I love temp tattoos. My sister loves it and after all the pain and money it took me to get rid of some of the permanent tats that I had it's a cool way to wear tattoos especially if you are impatient. I never tried temp tattoos I always went for the real thing. I have had a lot of tattoos done. I mean I have 2 sleeves and whole set of tattoos all over my body. Some of them have been really stupid. I got them while I was drunk. SO as I got older I regretted some of the tattoos that I had. I started looking for a clinic that would do laser removal for me. I have done some of my research and after a while settled on a clinic about 30 mins away from my home. I will link their website below. I set up an appointment and after about 5 to 6 procedures I got rid of some of the ugliest tattoos in the history (at least on my body) So yeah when my sister said she wanted a tattoo I made her get a temp first. She is a fan ever since haha

____________________________________________________________________________________________

You can check the clinic here: https://www.cosmeticsurgeryforyou.com/procedures/tattoo-removal-bellevue-kirkland-seattle/

[samnthamandna]

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@Joseph_Friar wrote:

Hello,

I have a Temporary Tattoo Store and I put out a couple of Facebook ads that got about 1k link clicks but no sales.

I put interests as "Temporary Tattoos" and "Body Art", but I have yet to make a sale.

I think I'm having a hard time finding the right keywords to find my target audience.

Any suggestions?

My Store: sabertoothstickers.com

Thank you in advance!

---

Hi Joseph,

I know a very old thread but i want to know did you try to sell graffiti supplies or any tattoo related accessories online on shopify?  And if yes how was your experience. Can you please help to to grow my store because you are a old guy and you must have strong experience in it. 

Thanks.

[ryan_me]

Hello,

It's great to hear that you're running Facebook ads for your Temporary Tattoo Store. While getting 1k link clicks is a positive sign, not converting those clicks into sales can be frustrating. To improve your results, here are a few suggestions:

1. Audience Targeting: Besides interests like "Temporary Tattoos" and "Body Art," consider narrowing down your target audience further. Think about the demographics and psychographics of your ideal customers. For example, you could target specific age groups, locations, or even niche interests related to temporary tattoos, such as music festivals or costume parties.

2. Keyword Research: Conduct thorough keyword research to identify relevant and popular search terms related to temporary tattoos. Use tools like Google Keyword Planner or SEMrush to find keywords with good search volumes and lower competition. Incorporate these keywords into your ad copy, landing pages, and Facebook targeting options.

3. Ad Copy and Creatives: Ensure that your ad copy and creatives are compelling and visually appealing. Highlight the unique selling points of your temporary tattoos, such as their quality, safety, and trendy designs. Consider including social proof elements like customer testimonials or before-and-after pictures to build trust.

4. Landing Page Optimization: Examine your landing page to ensure it provides a seamless and user-friendly experience. Make sure it clearly showcases your temporary tattoo offerings and has a prominent call-to-action (CTA) that prompts visitors to make a purchase. Optimize the page for mobile devices since many Facebook users access the platform through their smartphones.

5. Retargeting Campaigns: Implement retargeting campaigns to reach users who have shown interest in your temporary tattoos but haven't made a purchase yet. Create custom audiences based on website visitors or users who engaged with your Facebook page or previous ads. Tailor your messaging to remind them of the benefits and value your products offer.

6. Analyze and Optimize: Continuously monitor the performance of your ads using Facebook Ads Manager or other analytics tools. Identify patterns, such as specific demographics or interests that generate more engagement or sales. Experiment with different ad formats, headlines, and visuals to find what resonates best with your target audience.

[Huzaifa9]

• Use More Specific Keywords: Instead of broad keywords like "Temporary Tattoos" and "Body Art," try using more specific and niche keywords related to your products. You mentioned "metallic temporary tattoos," "kids temporary tattoos," and "temporary tattoo sleeves" as examples, which are more specific and can help you reach a more interested audience.

• Leverage Facebook's Audience Insights: Facebook's Audience Insights tool can provide valuable information about your potential customers. Use it to explore their interests, demographics, and behaviors. This data can help you refine your targeting and better understand your audience, just as the tattoo machine invention revolutionized the art of tattooing.

Ad Creatives:

• High-Quality Images: Ensure that your ad visuals are attractive and showcase your products in the best possible way. High-quality, clear, and visually appealing images can make a significant difference in attracting potential customers.

Ad Copy:

• Clear and Compelling Messaging: Review your ad copy to make sure it effectively communicates the benefits of your temporary tattoos. Highlight what sets your products apart from others, such as quality, unique designs, or any special features.

• Strong Call to Action: Include a clear and compelling call to action (CTA) in your ads. Tell your audience what you want them to do, whether it's "Shop Now," "Learn More," or another relevant CTA.

Landing Page Optimization:

• Ensure that the landing page you're directing users to (e.g., your website) is user-friendly, loads quickly, and provides a seamless shopping experience. Make sure that the products featured in the ad are easily accessible on your website.

Test and Iterate:

• Don't be discouraged by initial results. Facebook advertising often requires testing and iteration to find the right combination of targeting, creatives, and messaging that resonates with your audience. Try different ad variations and analyze the results to refine your strategy over time.

Budget Allocation:

• Ensure that your ad budget is reasonable and allocated strategically. It's often better to start with a smaller budget and increase it as you see positive results.

Monitor and Analyze:

• Use Facebook Ads Manager to track the performance of your campaigns closely. Analyze key metrics like click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Adjust your strategy based on the data you gather.