The 27-Point Checklist to Prepare Your Store for Black Friday Cyber Monday

[MS-WEB-DESIGNER]

1. Prepare for a busier Cyber Monday
2. Test and ensure your website can handle a surge in traffic
3. Double-down on your top sales channels
4. Keep an eye on the competition
5. Create contingency plans
6. Make inventory decisions early
7. Consider pandemic product trends
8. Sell gift cards
9. Organize your upcoming sales
10. Optimize your order and fulfillment workflows
11. Craft an irresistible BFCM offer
12. Create banners and hero images to advertise holiday sales
13. Retarget past visitors and customers
14. Start your email marketing campaigns early
15. Leverage your best advertising channels
16. Reward loyal customers
17. Integrate live chat
18. Ensure you provide prompt and personal support
19. Offer easy and hassle-free returns
20. Think mobile-first
21. Assess your checkout experience
22. Test your site and get feedback
23. Set up Google Analytics
24. Get familiar with your Shopify Reports
25. Set up heatmaps and other tools to understand user behavior
26. Turn seasonal shoppers into year-round customers
27. Reflect on what worked and what didn’t

Source: Shopify Blog