FROM CACHE - en_header

The best time to post on Instagram is...

Scott_Luscombe
Explorer
137 0 17

...2am and 5pm, and mainly on Wednesdays.

I'm just full of insights and will post tips everyday, if I don't, remind me.

Scott Luscombe
www.makemyownproduct.com
scott@makemyownproduct.com
905-550-5023

 

Scott Luscombe www.thinksl.com scott@thinksl.com 905-550-5023
Replies 70 (70)
Ant7
Tourist
51 0 2

How did you come to this conclusion, if you don't mind me asking? 

Scott_Luscombe
Explorer
137 0 17

This source comes from Latergramme and has work for us, we have around 50k followers on our social channels and convert traffic at a rate of around $3-6/visitor.

Scott Luscombe www.thinksl.com scott@thinksl.com 905-550-5023
Ant7
Tourist
51 0 2

And is this set to target certain tags so could be different between each niche?

Scott_Luscombe
Explorer
137 0 17

The best time to post on Instagram doesn't include specific hashtags from any specific industry.

Remember that as Instagram is allowing larger vertical images your written content should be brief with only hashtags to get people to your brand.

For example, if you have a specific brand for say gold costume jewelry there is no point #cat just to get into a bigger viewship. The reason is, yes, you may get more likes, but like having a Google Adwords and/or Facebook Ads campaign you're simply doing work for likes, you're not doing work for conversions.

Be specific, niches are what built the internet and niches can sell if you do it right.

Scott Luscombe
www.makemyownproduct.com
scott@makemyownproduct.com
905-550-5023

Scott Luscombe www.thinksl.com scott@thinksl.com 905-550-5023
Ant7
Tourist
51 0 2

Thanks Scott. I know exactly how it works this wasn't for me. It was for others as I'll be completely honest in saying that your statement seemed a little bold. 

For me, I would have thought Instragram would have been busier after work hours as people sit down in front of th TV and have a scroll through etc. But then, I don't have any statistics to back up a statement so it would only have been my view.

Elizabeth_Welbo
New Member
1 0 2

Hi Scott - are you referring to EST?  My audience is international.  I assume staggering posts for various target times is key.

Thomas_Matas_II
Tourist
4 0 8

This isin't completely accurate. It does depend on the niche.  For instance if your a coffee brand you would want your posts during a peak time people are drinking (and posting about) coffee.  

Also you didn't mention what time zone you are referring to

Mark_Pasay
New Member
1 0 0

Hey Scott, cool stats. Would you have a sample post/graphic to show how you go about converting IG visitors to sales/customers?

Thanks for sharing

Mark

Devon2
Explorer
56 0 15

Have to jump in with my 2 cents, the best posting times are based around the niche that you sell in as Thomas just mentioned. If your main demographic is teenage girls versus middle aged Women you are going to have very different posting times. 

We have 5 instagram accounts with over 250k followers and 2am and 5pm are not the best times for us to post. As the OP mentioned Latergram.me is an excellent tool to quickly find this out. 

Addionally I have to disagree with not adding bigger niche hashtags, by adding these additional tags you are more likely to be seen in bigger niches, therefore more likely to be folowed and gain new followers. There is an additional benefit to this as well, we have found our Instagram posts actually rank and get traffic organically for keywords that we have used in the post itself. 

Exciting times!

 

Kind Regards, 

Devon

http://www.bikiniluxe.com

 

Visit our Luxury Bikini and Women's Fashion Website, Featuring many highly sought after and limited edition pieces from around the world! http://www.bikiniluxe.com
Steve_Wetmore
New Member
2 0 0

The best time to post on Instagram . . . varies by audience and individual Instagram account.

Analytics software like Iconsquare will determine the best time to post to maximize engagement. 

Our Blog provides more detail on how to grow an Instagram Account. http://buysellshoutouts.com/blog/how-do-i-grow-an-instagram-account

Regards, Steve BSS Team www.BuySellShoutOuts.com Contact@BuySellShoutOuts.com
Scott_Luscombe
Explorer
137 0 17

The post time I am referring to is EST, sorry about that.

Converting visitors to sales is a per brand project, there is definitely no one size fits all solution. When it comes to social media there are a few general times that people have been shown to use each platform the most. I consider this tip as a Best Practice and the best starting point for figuring out your audience.

Typically with social media you need about 3-4 months of ongoing posting to be able to get a decent read on your audience.

 

Scott Luscombe www.thinksl.com scott@thinksl.com 905-550-5023
MasonTheEditGod
New Member
1 0 0
Hey Scott, Great post. I created an account just to give my input. I'm a photographer and I own a modeling agency. Currently at 19,400+ followers. My best times are always around 1-2am, noon, and 7-9pm.
shane_henderso1
New Member
2 0 1

I own @metal_art_of_wisconsin 80k followers and also @bad_ass_official 950k followers. My best times are around noon and in the evening

Alex_Jangard1
New Member
1 0 0

Devon, 

Love the latergram reference. Do you use Latergram with Instagress as well? I know they warn you about using other automation tools in conjunction with Instagress. Thoughts?

 

shane_henderso1
New Member
2 0 1
Devon2
Explorer
56 0 15

Alex, We use Latergram, Hootsuite, some other custom built applications and will be using foursixty soon. They are going to have a scheduling ability that is going to be amazing. We don't use Instagress unfortunately so I am unable to comment on that.

If you are not familiar with foursixty it is an app that allows you to sell from your Instagram. Example of it in action with one of our Insta accounts here: http://www.bikiniluxe.com/pages/buy-it-now

I highly recommend this app, the founder is an amazing guy and the customer service and integration is straightforward and we have had fantastic success with conversions with it.

Visit our Luxury Bikini and Women's Fashion Website, Featuring many highly sought after and limited edition pieces from around the world! http://www.bikiniluxe.com
Scott_Luscombe
Explorer
137 0 17

Glad I can help! Here is some more useful info:

http://www.makemyownproduct.com/blogs/news

Scott Luscombe www.thinksl.com scott@thinksl.com 905-550-5023
Tara_Snow
Tourist
10 0 0
I have a women's boutique and have been trying out different times. We also use instagress. I will try out those times and see if I notice a difference. Thanks