the pixel conversion api on shopify is not tracking sales

[LucasDrumond]

Hello, I have a problem that purchases on my website are not appearing in the Facebook Business purchase results, which means it is difficult for me to analyze which set is selling. However, I installed the pixel with the APP: Facebook and Instagram . Follow the prints to understand.

There were two sales:

I went to the settings and activated this here, will it fix it?

[aniksiddiky]

Hi there,

Is your problem solved?

[LucasDrumond]

I haven't been able to solve my problem yet. Do you know how to solve it?

[aniksiddiky]

Hi Lucas,

Yes! But it's hard to say the exact problem from here. This automated app occurs many issues sometimes. But it’s good for quick pixel implementation for beginner.

I highly recommend you to track your pixel with Google Tag Manager. GTM gives you a wide options of tracking and 100% accuracy of events. You can send user info to your BM. User info will improve the event match quality and your Ads will optimize for better result.

[aniksiddiky · Accepted solution]

Here are the steps,

1/ Set up Google Tag Manager on your website and create a new container.

2/ Implement a Data Layer on your website to capture relevant e-commerce events (e.g., purchase, add to cart, initiate checkout).

3/ Search for and import a Facebook Pixel Tag template from the GTM community that supports e-commerce tracking.

4/ Configure the imported tag template by mapping the appropriate Data Layer variables to the corresponding fields in the Facebook Pixel configuration.

5/ Test the setup using Google Tag Manager's preview mode to verify that the e-commerce events are being captured accurately.

6/ Once verified, publish the changes in Google Tag Manager to make them live on your website.

These steps might be complicated to you. I'm a web analytics expert. If you want, I can help you personally.