This is my experience and maybe yours

HAMDALLAH_AlZub
New Member
35 0 0

Hello everyone, 

I️ would love to share my thoughts that I️ can summarize in this next question. What is the best social media platform to market/ sell your online skincare products? 

 My experience is limited to what i've experienced. Any feedback or recommendations will be highly appreciated!

Recently, we’ve launched our online skin care brand Odalisque California www.odalisquecalifornia.com. Our products are Cruelty Free skin care products made up of natural minerals and salts extracted from the Dead Sea in Jordan. 

After spending a little less than $5k on paid SM advertising, the results are indicating that 100% of our sales is coming ORGANICALLY from google and ZERO from paid advertising! We have repeated customers and in general our customers love our products and they always have good things to say about it and they also refer new customers all the time. 

In summary, for those who did not read all of the above, I️ believe that time and smart content is the key for success! And that spending money on paid advertising is an essential and long term ROI cost.

I️ would be more than happy to read other experiences and thoughts.

Thank you in advance!

Replies 23 (23)
EmmanuelFlossie
Shopify Partner
1538 91 370

Spending 5k and not getting sales, sounds to me like the advertising efforts have not been setup correctly. Or not the right platform. There are allot of different platforms, from my experience Adwords Shopping Ads are the best, than followed with some Facebook remarketing.

The buy intent is extremely high with Google Shopping as it is specificly for people searching for products. Than if you setup an effective campaign, you can get sales.

The issue with selling your own brand, is brandawareness, so investing in getting your brand known is very expensive. And as you say, you need to look at longer term value. The money you spend today, can have an effect of up to a year or more depending on the aggresiveness of your advertisign.

With brandawareness, it is maybe a good idea to advertise on as many different platforms as possible at the same time. So that your brand is at the forefront of the customers mind.

Make up a plan with how much you want to spend per month, than look at how much you can get out of each marketplace / ad platform and analyze the successes.

Before you do all this, research your competitor. See what they do and replicate there successes.

Hope it helps.

I'm a Google Shopping Specialist and a Google Product Expert Education Award winner, a Google Ads Diamond Product Expert, and also a Google Partner.
Need Data Feed or Google Shopping support? Get in touch.
Akanksha
Excursionist
42 0 6

Hey,

Instagram is the channel to target. I see that you have a lot of followers on Instagram. That's a good thing. But, as you said, content really matters. According to 80:20 rule of social media marketing, only 20% of your posts marketing your products and rest should be engaging content which may or may not be related to your products, for e.g posting a customer review of your products. With Orangetwig you can post different kinds of posts like review posts, tag a friend or sales posts.

Instasuccess toolkit is a complete solution for your Instagram. You will be able to find the right hashtags for your posts and even make your posts clickable. 

Check out Qrator. It lets you find and organize interesting content from around the web. You can schedule these posts on social media for your followers.

Hope this helps 
Akanksha  

https://goo.gl/iyAqha
Tony_Bui
Shopify Expert
371 11 48

Since you're running ads, one of the important thing to consider is the landing page you are driving traffic from ads. The message from your ads should match the message on the landing page, so your customers are not mislead by the ads. Thinking further I'd suggest you to have a look at Google Analytics thing like "Bounce Rate" and "Exit pages". The first thing will let you know how well your ads message match the landing page, and the second thing will let you know from which page your visitor abandon your site, so you can optimize the content of that page. 

In summary, you have to optimize the landing page, and the best if you do it with Shopify page builders apps from Shopify marketplace.

 

With the organic traffic showing the positive ROI, well it's the correct thing. Skincare products work the best with the products review, but it takes really a lot of time for making your Shopify store SEO friendly. If you go that way, you need to invest a lot of time in building hi quality and the most important is genuine content. The trust is the key factor with skincare products and it takes the time to build it.

 

Tony

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Chris_Jones5
Shopify Partner
84 0 43

I agree with others: Instagram. 

 

 Instagram isn't the only or even the best marketing platform. However, it is the one that will give you the biggest RLI starting out. 

 You can spend just a little time or money and get shoes returns pretty quickly. If you know what you're doing. 

 

I completely sold out of my first product in less than two months using only Instagram. 

 

I actually wrote about that process in the past, and shop a phi was kind enough to share it with their users. Here's a link to that post if you're curious:

 

https://unoboy.com/updated-guide-instagram-automation-generate-legitimate-sales-happy-customers

Flavio
Tourist
6 0 1

Hello Hamdallah,

it sounds like you have a lot of passion for your product, and I think this is a great way to start. I bet you find it easier to engage with your customers and create content because you care. When it comes to advertising, each channel is very different. On Facebook, people aren't usually in "buying mode", so it's a good way to retarget them for something they actually searched for in the past. Google AdWords I believe is the most direct way to advertise and can absolutely have short ROI, but you need to know more or less the "exact" multiple ways people search for your product. 

I'd say keep your current customers very close and happy, and try to understand the reasons why they bought your products. Everyone has a different perspective and reason. Use that to find keywords to advertise on, especially on Google. If you're in a specific niche, the cost of ads will be lower.

I've built an app that lets you monitor online campaigns (facebook, google, email) more easily. You can even see exaclty what pages each user visited and what they did: https://apps.shopify.com/relevant

Cheers,

Flavio

 

Xwerks
New Member
1 0 1

Instagram by far. Our entire business has grown from Instagram and primarily from the athletes we partner with (influencers) that use their large reach. Its critical to only post high quality, professional images and at least once per day. The new story feature is very useful now as well, esspecially the swipe up feature. 

You can see our account here - https://www.instagram.com/xwerks/?hl=en

HAMDALLAH_AlZub
New Member
35 0 0

I agree, but at the same time, I think FB is making the process of reaching out to people organically through(FB, IG) so hard. That makes sense! why would they let you reach people organically while they can make tons of money?!

 

Thank you!

HAMDALLAH_AlZub
New Member
35 0 0

I was doing Adwords, I spent around 1k on AdWords in less than a month, with zero sales and its so expensive. 

 

Thank you! 

HAMDALLAH_AlZub
New Member
35 0 0

Thank you! will do. 

Flavio
Tourist
6 0 1

AdWords is a very complex product and it's so easy to get it wrong. I've been working with it for over 2 years, read a 700+ page book about it and still struggle a lot. Once I picked up an account (managed by an "experienced" agency) which was so poorly setup that after 30 minutes of adding the little I know, dropped the cost by 50% and increased the CTR from below 1% to above 12%. Still, even then, actual sales only picked up slightly. Go figure! 

As for Facebook, many big advertiser actually combine a mountain of offline data and use real time bidding to reach potential customers. This kind of volume and precision is difficult to achieve for most businesses. 

I think most ad tools are too complex and difficult to use. Who has time to learn all this stuff and run the business? Automated things like Kit, which ties to your customer base I think is a great approach. Shopify has done a great job of simplifying many aspects of e-commerce, so I perhaps they will have an answer to the problem of online advertising too. In the meantime, try your best to build an audience that cares about your product to do the promotion for you. It's that human touch where you have advantage over the big corporations. 

Flavio
Tourist
6 0 1

AdWords is a very complex product and it's so easy to get it wrong. I've been working with it for over 2 years, read a 700+ page book about it and still struggle a lot. Once I picked up an account (managed by an "experienced" agency) which was so poorly setup that after 30 minutes of adding the little I know, dropped the cost by 50% and increased clickthrough from 1% to above 12%. Still, even then, actual sales only picked up slightly. Go figure! 

As for Facebook, many big advertiser actually combine a mountain of offline data and use real time bidding to reach potential customers. This kind of volume and precision is difficult to achieve. 

 

I think most ad tools are too complex and difficult to use. Who has time to learn all this stuff and run the business? Automated things like Kit, which ties to your customer base I think is a great approach. Shopify has done a great job of simplifying many aspects of e-commerce, so I perhaps they will have an answer to the problem of online advertising too. In the meantime, try your best to build an audience that cares about your product to do the promotion for you. It's that touch where you have advantage over other big corporations.

Lukas_Bernotas
New Member
1 0 0

Chris Jones What is other alternative to Massplaner? Because he is not working

exchangestoresn
New Member
1 0 0

I've just been looking at our Christmas trading stats for the past two months and while Facebook has the numbers in terms of users, due to boosting one FB post/week, Instagram generated more sales without boosting at all. We have more followers on IG compared to FB, even though we have been using FB longer. 

Ayu_Jewelry
Tourist
4 0 1

I've opened my Shopify shop for about 6 months and only get few sales (4 sales average monthly). Now I tried to focus on only marketing via Facebook, using Ads not work for me, I tried many different ways to boost the traffic but still low. Previously, I use Instagram, GPlus, Pinterest, Tumblr, but no significant increment in traffic stat. Daily visit on my site is 0 to 10 visits, which is so low and frustrating. Can anyone give me a word or two on what I need to do to drive more traffic to my site?

My shop is ayutribal.com

Thank you in advance for your help.

Ayu

Carl_Shepherd1
Tourist
10 0 2

Hey all,

I am getting ready to launch but am concerned about how difficult it may be to drive traffic to my store. Ergo my visit to this thread. I have read about Alt Tags and just found a free app SEO Image Optimizer by Booster Apps I have nothing to do with them, but it seems free and it's super easy Apparently this is one of the best ways to improve traffic. I know I use image search a lot personally. Read the FAQ in Alt Tags in the app for more info on the SEO effects. 

Good luck!

Tony_Bui
Shopify Expert
371 11 48

HI Carl,

The alt tags is one of the thing to optimize with SEO. The other things to consider is the structured map of your Shopify store and other things. There a lot of both free and paid solutions as well https://apps.shopify.com/search/query?utf8=%E2%9C%93&q=json+ld

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Carl_Shepherd1
Tourist
10 0 2

Thanks Tony, I'm grateful for the nudge, Site Map was on my radar but a "do later" item since I assumed I had to figure it out. However, I found and installed SEO JSON-LD Boost by Verge which is totally free (I'm not related to them in any way) And it seems to do OK so that's better than nothing for now. 

Tony_Bui
Shopify Expert
371 11 48

Carl,

I wish I could read more story such as your with Sokopi at here https://www.sokopi.com/pages/our-story

Back to SEO, blogging is the good way to get traffic and the most important thing - share the information value about the coffee. I'm the coffee lover myself and use mostly Arabica / Robusta proportion 80% - 20% :D...

Ifi you could add video as well from youtube I believe you will get higher ranking with the positioning of the website on Google. Just the thoughts... 

Btw, the footer part of website has Facebook icon which direct to "not found" page on Facebook.

Tony

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Siravi_Kitchen
Tourist
66 0 1

Thank you for sharing it.

Siravi Stainless Steel Kitchen