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Thoughts on partnering/licensing with competitors?

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A sort-of competitor of mine (similar products, but different audience and niche) has been rapidly expanding their product line and their most recent product launch shares some similarities to ours.


They’re a MAJOR player in the industry, and I assume they will develop something somewhat similar eventually.

So, I had considered reaching out to them about a potential partnering/licensing agreement.


Essentially, I was thinking we would share our product specs, and they could tweak and manufacture it so that it matches their brand.


I'm not really even sure what to propose, financially and otherwise, or if I'm way off base. Any expertise would be greatly appreciated!

Reply 1 (1)
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I'm not an expert but have been through a similar situation (sort of)  You say the competitor is a major player.  If you are Not, and if you don't already have a long standing exchange type of relationship with them,  be careful, they will eat you alive.

That's all I'm going to say on that matter.