Tiktok ads no sales but add to carts and checkout? Please help me

Tiktok ads no sales but add to carts and checkout? Please help me

Cemconsidence
Tourist
5 0 3

Hello, I have created a website for the upcoming Valentine's Day and it has been running for 2 days tiktok advertising for 20€/day. I know it's a winning product because I made organic traffic through tiktok and my video went viral. I made 5 sales with it (WITHOUT ADSPENT!) Now since the advertisement runs on the same video and others, only come shopping cart cancellations and add to carts. Do I have to give more budget than 20€? In 2 days I have 5 checkout and add to carts, without any sale. please help me

Reply 1 (1)
Cemconsidence
Tourist
5 0 3

Thank you for your reply! I know what you mean. I think that my website is easy to coordinate and kept simple, without any complications. my store runs chew shopify even faster than with others on average. I have now been able to achieve 8 sales in 2 days with a creative. However, only with this one. with the remaining ads not a single one, only checkouts and broken shopping carts. that's what I don't understand.