TikTok Ads show conversions but shopify doesnt

[flaydn]

Hey,

im running TikTok Ads for my Website. I got a Website Conversion Campaign and a Website Traffic campaign active.

In TikTok it says 142 conversions on the conversion campaign but Shopify shows 0 sales. i also contacted TikTok and they also tell me to trust in the ad manager and those are real sales especially because its a conversion campaign. They told me its because they sync everything in realtime and shopify doesn't but i don't think so tbh. The campaign leads to a hoodie im advertising so should also go for sales. Also the click rate of the links for the website are totally different between tiktok and shopify (also got ig ads going but they are all good).

Anyone had this issue before?

[Nzm]

yo bro you solved that issue cuz I have it and I dont know what to do

[Culturemedia1]

Same problem here

[JC44]

same problem here

[Sgreen111]

I have the same issue - like did i make a sale or no?

[leonardonock]

 

Hi everyone, I had this ‘issue’ that isn’t actually an issue. When creating the ad, you are probably selecting add to cart as your ‘conversion’ and not ‘complete payment’. Complete payment conversion then means a sale has been made however ‘add to cart’ as a conversion or ‘initiate checkout’ means TikTok will say there has been a conversion as that’s what you selected but no sale because there was no purchase made. Please see photos attached 🙂