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traffic but no sales at all

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Hello guys,

So I just launch my store recently and run some Facebook Ads, the problem is that my ads are not effective at all. I only got 188 visitors in one week and no sales. I also really don't have a lot of add to cart. You can see below my stats :

Capture d’écran 2019-02-21 à 15.36.10.png


It is in french so let me translate : Visitors -> Sessions -> Add to cart -> Reach checkout.


And the cost per clic on my facebook ads are > 0,50$. The conversion I use is purchase. 

So what am I doing wrong ? Is it my website ? 

You can see below :



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