traffic but no sales at all

[Vincent_Tieng]

Hello guys,

So I just launch my store recently and run some Facebook Ads, the problem is that my ads are not effective at all. I only got 188 visitors in one week and no sales. I also really don't have a lot of add to cart. You can see below my stats :

It is in french so let me translate : Visitors -> Sessions -> Add to cart -> Reach checkout.

And the cost per clic on my facebook ads are > 0,50$. The conversion I use is purchase. 

So what am I doing wrong ? Is it my website ? 

You can see below : www.lesamours.fr

Thanks