Traffic but no sales

[Alex87575]

I've been breaking my ass trying to get conversions for months and I've had nothing. I have this app that records customers' on my store, I go back and watch it and all they seem to be doing is scrolling up and down the page and then leaving. Is there some magic involved here? Do I need to cast some kind of spell to get these guys to purchase? I genuinely have no idea why they're not buying anything. Ky ads are good, my website was made by a professional, my branding and products are good. What the hell am I supposed to do? (Pet2Charm.com)

[Danieltlv]

Hey @Alex87575 🙂

The most powerful tool to actually make people purchase is a recommendation, you can get it with influencer marketing, it's a powerful traffic source since you are exposed to highly devoted and responsive audiences that follow their influencer, you can either try to collaborate with influencers directly or use an agency, you can check out https://influpush.com/advertising for example 

[CiCi_Nguyen]

Hi @Alex87575, 

I'm CiCi Nguyen from Boost Commerce, which is the creator of Product Filter & Search - a solution that grows more sales for online stores by optimizing the product discovery experience. Back to your question, I hope these following ideas would help you solve the problem. 

1. Target the wrong audience 
   

   So how should you define your ideal customers? Here are basic tactics to know who they are: 

   • Analyze your competitors: It would be a great idea to have a look at those who have experience in this. You should dig deeper into the groups of consumers they are targeting to know what they have in common. 
   • Identify what issues your products solve: To convey a key message that is appealing to your shoppers, you must be clear of the product benefits. How can these items help them relieve the pain point?
   • Review your target market: Talking to your existing consumers and getting insights from them would give a much deeper understanding of your target market. Talking here does not mean you have to arrange a face-to-face meeting. Instead, sending surveys or asking them for feedback are alternatives. 

   The next step is to review your results and re-evaluate insights you have to recreate buyer personas. Once you find out what drives their decision-making wheel, you will know how to change your marketing approach. 

2.  Poor Navigation
   Assume that you are driving the right traffic; however, visitors get confused and find it hard to reach their wanted products. That’s when you need to work on navigation optimization. To be more specific, it refers to the process of improving how shoppers use search engines and menu bars to find and access information within a website.
   
   Another way to better your site navigation is to allow online consumers to explore all category levels. All online stores have intermediary pages that give visitors an overview of the category. Therefore, they will get a better sense of the product selection and be more likely to dig deeper into individual products. 
   
   Categories do help visitors navigate your store easily, but too many of them are overwhelming. In this situation, optimizing your site search and filtering would be a game-changer. The search and filtering functions (on both collection and search result pages) sit at the epicenter of a customer journey. It must guide, inspire and display the most relevant results. Statistics reveal that 75% of visitors would leave your site if they cannot find what they are looking for in 15 seconds. Consequently, you lose potential customers and this will hurt your business even if you have a great traffic.  
3. Not mobile friendly 
   • Integrate digital payment methods: Offering your online customers digital wallets like PayPal, Apple Pay, or Google Pay will ease their security concerns while making the checkout process simple and fast. 
   • Menu Design: it is more challenging to make mobile browsing simple. If you display the desktop navigation menu directly to your mobile site, it would be clunky and too detailed, leading to lower conversion rates. Ideally, give them a more concise menu that highlights key products. 
   • One call-to-action (CTA) per page: Never bombard visitors with many CTAs as they can cause friction. To avoid cluttering UX, a basic rule is to add one CTA on the key page of your mobile site. 
   • Reduce pop-up usage: Make sure that your pop-up is short, sweet, and easy to close, otherwise, it would be disruptive to the user experience. In the pop-up text, avoid negative words and try to create a sense of urgency without being too wordy. Besides, Google started penalizing sites in which pop-ups cover the entire screen since 2016. 
   • Make use of white space: When browsing on mobile devices, you want your store to be as readable as possible. Hence, use white space and increase the line spacing if you add text which will make your content much more readable without losing its value.  Not mobile-friendly
4. Low Loading Speed
   

   How fast your site loads has an impact on SEO as Google considers speed as an important ranking signal for both desktop and mobile searches.

   There are a variety of factors that influence the page speed, and here are some of the most essential:

   • Images, videos, and media files on the pages. 
   • The theme and plugins/apps that are installed on your store. 
   • Your site’s coding and server-side scripts.  

   All of them can result in long loading and in turn compromise your store’s UX. Visitors definitely dislike slow-loading sites and they will click away without hesitation.

5. • Keep a good ratio between product price and shipping fee: In fact, 73% of digital shoppers are more likely to purchase an item if it includes free delivery while 24% will spend more to qualify for free shipping. 
   • Add guest checkout & social login features for simple checkout: This is a very effective way to simplify checkout flow instead of forcing consumers to log in to check out. According to eConsultancy, 1 in 4 customers leaves an online purchase because of compulsory registration. 
   • Use data validation to autocomplete in form fields: People hate filling out forms as the process can be slow and frustrating to complete leading to higher drop-off. To create a smooth experience, merchants should enable the Autofill feature on browsers. This can speed up the process by up to 30%, according to Google Developers. 
   • Provide a clear and accurate order summary: Before they place the order, don’t forget to give a big picture that includes total items, price, discount, tax, and delivery information so they know they entered everything correctly. Furthermore, your customers will thank you a lot if you state your contact details, return policies as well as warranty program here. 
   • Offer various payment methods: They are costly to offer, but this is one of the best solutions to fight against abandonment. Do some research to find out which methods are popular among your target customers. Complex checkout process
     

     Based on the root causes, we have compiled some common ways to optimize the eCommerce checkout process: 

6. Unconvincing product pages 
   
   

   To make product pages that convert, e-merchants need to:

   • Update the outdated content: For example, if you change your product packaging, it is necessary to clearly inform consumers on the product page to avoid confusion. 
   • Write clear product descriptions, features, and emphasize the benefits your items bring to consumers: Don’t just say something like ‘We are #1 on the market’ without showing shoppers how your items can meet their personal needs. 
   • Use high-resolution images to show your products in practice: A picture is worth a thousand words so never fill up your page with long paragraphs. 
   • Try to create a blend of power and action words that evoke their emotions: Your explanation is very convincing but what customers should do next? Insert a CTA button to increase urgency about purchasing your products. 
   • Do not make false claims as honesty is the best policy: Be confident about your business. Lying to or misleading consumers results in far worse problems that you cannot imagine, and customer loss is certainly one of them. 
   • Add authentic product reviews from verified shoppers: 93% of online shoppers confirm that online reviews influence their purchase decisions. In addition, with social proof, high-end items see a 380% increase in conversion rates while the figure for cheaper ones is 190%.

If my answer helped you, please like and accept it as a solution.
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Boost Commerce - Boosting sales for over 10,000 active merchants

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Boost Commerce - Boosting sales for over 11,000 active merchants

[naixin]

Your message is very informative and I would be willing to work with you if possible. I am new online store and going the same issue.

Looking forward to hear from .

Thanks 

Nana

[VitaF]

There might be many reasons why your visitors are not converting. Some of the most common issues are:

• Your site loading speed is too slow. Slow website loading times are actually so frustrating that 40% of consumers will abandon the site that doesn’t load in 3 seconds.
• Your product descriptions are not detailed enough or are simply confusing. You should provide all the necessary details on your product pages and organize them well so that they won't hurt the user experience. To enhance the user experience you can try to use HelpCenter App's Product Tags. 
• You don't run remarketing ads. The vast majority of first time shoppers on your website for the first time are not there to buy. Using remarketing, you can reach out to these visitors and try to convince them to buy from you. They've already shown their interest in your brand, and they might just need a little nudge that hey, remember checking this out? It’s the best you can find!

[PageFly-Victor]

Hi there, 

This is PageFly - Free Landing Page Builder. What is your front-end store's password? I can't access it now to evaluate every potential cause.

Here is my advice for your store. Please take a step back from the online store you’ve poured hours into building, look at it with fresh eyes, and ask yourself the following questions:

1. Are all your marketing tactics targeting the right customers? 

You need to think about who your customers are, what their pain points are, where they usually hang out, from them, try to reach out to them, provide value, and meet them where they are. 

2. Is your main navigation easy to use?

Think of it like this – you’re directing a targeted audience of shoppers to a store which they probably haven’t visited before.

For Brick and mortar stores it’s fairly simple to provide a personalized shopping experience for potential customers. You can walk shoppers around their store, ask questions to help them find what they’re looking for, offer positive feedback, and provide a tailored service to any shoppers who enter their store.

In line with that, your store’s design is clear, and that it’s easy to navigate without any hand holding from your side. Think about it – customers who find it easy to locate products that they’re interested in are much more inclined to continue searching, even if they’ve already found what they’re looking for.

So, try to make sure that navigating your store is a breeze.

3. Is your product page optimized?  

Think of product pages like book covers. Honestly, there are so many parallels.

A great book cover has an enticing image, a clear title which helps you to understand what the book is about, and a synopsis on the back with more information.

Things you need to consider: image, title, description, review, CTA banners,...

4. Does your website look just as good on your mobile phone?

5. Are shoppers abandoning their cart? Do you have tools such as email marketing tool to win back your customers? 

6. Is price or payment options stopping them from checking out?

7. Are you remarketing to your website visitors?

8. How are visitors scrolling, clicking, and searching your website?

9. What else could be stopping you from making sales?

10. Are your store speed optimized? Shopify speed optimization is one of the main factors that directly influence user experience and customer retention, further determining conversions and sales. 

Let me know if my answer is of any help, with a thumb up or like  

P/s: By the way, the holiday season is coming to town. I see that You've got some great products, but you’re worried about how you’re going to attract and convert your customers, right? 

Here at PageFly, we truly understand the importance of a good landing page; an importance that is quadrupled during festive times. That's why we have created a collection of pre-built holiday landing page templates that help you quickly start building landing at ease. The free plan is available forever! 

Cheers, 

[Andrew]

Hi @Alex87575,

Could you please provide a password to your store so that I can take a look to provide feedback too, please?

In the meantime, be sure to check out our post on Buyer Trust 101 which is kind of like a really handy checklist of things you should have on your store to encourage trust from your visitors.

Also, bear in mind that your customers start to get an impression of your brand and store well before they arrive at the website. They get a sense of who you are and what your brand is through the copy of your ad or social media post, the message that you're conveying, and the type of imagery you're using.

It's in the way you use the social media platform that they found you on, or the pet grooming shop, or the doggie daycare center, etc.

So when you post to social media, be mindful of who your customer is (here’s a great guide to creating customer personas) and what type of content you're sharing.

I look forward to hearing from you!