I've been breaking my ass trying to get conversions for months and I've had nothing. I have this app that records customers' on my store, I go back and watch it and all they seem to be doing is scrolling up and down the page and then leaving. Is there some magic involved here? Do I need to cast some kind of spell to get these guys to purchase? I genuinely have no idea why they're not buying anything. Ky ads are good, my website was made by a professional, my branding and products are good. What the hell am I supposed to do? (Pet2Charm.com)
Hey @Alex87575 🙂
The most powerful tool to actually make people purchase is a recommendation, you can get it with influencer marketing, it's a powerful traffic source since you are exposed to highly devoted and responsive audiences that follow their influencer, you can either try to collaborate with influencers directly or use an agency, you can check out https://influpush.com/advertising for example
I'm CiCi Nguyen from Boost Commerce, which is the creator of Product Filter & Search - a solution that grows more sales for online stores by optimizing the product discovery experience. Back to your question, I hope these following ideas would help you solve the problem.
So how should you define your ideal customers? Here are basic tactics to know who they are:
The next step is to review your results and re-evaluate insights you have to recreate buyer personas. Once you find out what drives their decision-making wheel, you will know how to change your marketing approach.
How fast your site loads has an impact on SEO as Google considers speed as an important ranking signal for both desktop and mobile searches.
There are a variety of factors that influence the page speed, and here are some of the most essential:
All of them can result in long loading and in turn compromise your store’s UX. Visitors definitely dislike slow-loading sites and they will click away without hesitation.
Based on the root causes, we have compiled some common ways to optimize the eCommerce checkout process:
To make product pages that convert, e-merchants need to:
If my answer helped you, please like and accept it as a solution.
Boost Commerce - Boosting sales for over 10,000 active merchants
Your message is very informative and I would be willing to work with you if possible. I am new online store and going the same issue.
Looking forward to hear from .
There might be many reasons why your visitors are not converting. Some of the most common issues are:
This is PageFly - Free Landing Page Builder. What is your front-end store's password? I can't access it now to evaluate every potential cause.
Here is my advice for your store. Please take a step back from the online store you’ve poured hours into building, look at it with fresh eyes, and ask yourself the following questions:
1. Are all your marketing tactics targeting the right customers?
You need to think about who your customers are, what their pain points are, where they usually hang out, from them, try to reach out to them, provide value, and meet them where they are.
2. Is your main navigation easy to use?
Think of it like this – you’re directing a targeted audience of shoppers to a store which they probably haven’t visited before.
For Brick and mortar stores it’s fairly simple to provide a personalized shopping experience for potential customers. You can walk shoppers around their store, ask questions to help them find what they’re looking for, offer positive feedback, and provide a tailored service to any shoppers who enter their store.
In line with that, your store’s design is clear, and that it’s easy to navigate without any hand holding from your side. Think about it – customers who find it easy to locate products that they’re interested in are much more inclined to continue searching, even if they’ve already found what they’re looking for.
So, try to make sure that navigating your store is a breeze.
3. Is your product page optimized?
Think of product pages like book covers. Honestly, there are so many parallels.
A great book cover has an enticing image, a clear title which helps you to understand what the book is about, and a synopsis on the back with more information.
Things you need to consider: image, title, description, review, CTA banners,...
4. Does your website look just as good on your mobile phone?
5. Are shoppers abandoning their cart? Do you have tools such as email marketing tool to win back your customers?
6. Is price or payment options stopping them from checking out?
7. Are you remarketing to your website visitors?
8. How are visitors scrolling, clicking, and searching your website?
9. What else could be stopping you from making sales?
10. Are your store speed optimized? Shopify speed optimization is one of the main factors that directly influence user experience and customer retention, further determining conversions and sales.
Let me know if my answer is of any help, with a thumb up or like
P/s: By the way, the holiday season is coming to town. I see that You've got some great products, but you’re worried about how you’re going to attract and convert your customers, right?
Here at PageFly, we truly understand the importance of a good landing page; an importance that is quadrupled during festive times. That's why we have created a collection of pre-built holiday landing page templates that help you quickly start building landing at ease. The free plan is available forever!
Could you please provide a password to your store so that I can take a look to provide feedback too, please?
In the meantime, be sure to check out our post on Buyer Trust 101 which is kind of like a really handy checklist of things you should have on your store to encourage trust from your visitors.
Also, bear in mind that your customers start to get an impression of your brand and store well before they arrive at the website. They get a sense of who you are and what your brand is through the copy of your ad or social media post, the message that you're conveying, and the type of imagery you're using.
It's in the way you use the social media platform that they found you on, or the pet grooming shop, or the doggie daycare center, etc.
So when you post to social media, be mindful of who your customer is (here’s a great guide to creating customer personas) and what type of content you're sharing.
I look forward to hearing from you!
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