Traffic but no sales

CodyS29
New Member
4 0 0

Hey guys,

I have gotten 449 sessions in my first two weeks but no sales with running FB Ads. Any tips on how to convert this into sales?

Here is my site- prozonefit.com

Replies 10 (10)
MS-WEB-DESIGNER
Shopify Partner
3012 181 488

Dear CodyS29,

 

Hope following suggestion will help you

1. Improve your store loading speed for mobile

2. Do re marketing in FB Ads

3. Run your ads at least 1 month ($5/day) then go for conclusion

4. If you have email id (lead ads) then go for email marketing. 

5. Do A/B testing

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AsthaUpadhyay
Shopify Expert
116 3 12

Hey there,

you might be running the traffic campaign which only does the job of converting the cold audience to warm audience.
You will have to setup a conversion campaign parallely where you can re-target your website visitors for making purchases using the custom audiences.
Another thing that could hamper the results is your audience research, analyse your audience very deeply before targeting them.
Hope we could be of your help.

Thanks

CedCommerce | Digital Marketing Services

Digital Marketing Analyst
Skype: live:.cid.9de4dafff918787
EmmaWilson
Excursionist
58 0 8

You can try to send push messages to those visitors (who visit your store but do not make orders). Try to send push notifications will help you get your customer back to store and then use coupon code to encourage them to make orders.

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- If you want to boost sale, try these: Actionable Insight Analytics | Web Push Notification | Promotion & Exit-Intent Pop-up - learn more
CodyS29
New Member
4 0 0

how can i do all that

 

CodyS29
New Member
4 0 0

@EmmaWilson wrote:

You can try to send push messages to those visitors (who visit your store but do not make orders). Try to send push notifications will help you get your customer back to store and then use coupon code to encourage them to make orders.


How can i do that?

CodyS29
New Member
4 0 0

@AsthaUpadhyay wrote:

Hey there,

you might be running the traffic campaign which only does the job of converting the cold audience to warm audience.
You will have to setup a conversion campaign parallely where you can re-target your website visitors for making purchases using the custom audiences.
Another thing that could hamper the results is your audience research, analyse your audience very deeply before targeting them.
Hope we could be of your help.

Thanks


How can i do that?

Andrew
Shopify Staff
Shopify Staff
1415 145 258

Hi @CodyS29,

Hyde here from Shopify. Congratulations on getting your store set up!

You've done a great job, but I do have a few minor suggestions that are common issues with new stores:

1. You've got a very good core mission idea: to help your customers feel confident and look their best. However, you've only given that mission statement a small space at the bottom of your homepage -

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Perhaps you could consider giving this more space, either in a Main Menu link or as a section on your storefront.

Here's what an About Us page should contain and here's how to create one!

2. You could consider organizing your products into easily navigable collections and menus:

28-22-og986-p0gge

3. You're also looking to create trust in your customer, so it might be worth taking every opportunity to have a conversation with them. For example, your Contact Page doesn't have any content in it:

28-22-uobeq-beat0

 

You could give your customer a sense of how available you are to answer their questions, and you could also link to another page for your FAQs to pre-empt any questions they may have. Here's more on how to create a Frequently Asked Questions page.

I hope this all helps!

All the best, Hyde.

Andrew | Social Care @ Shopify 
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 - Was your question answered? Mark it as an Accepted Solution
 - To learn more visit the Shopify Help Center or the Shopify Blog

EmmaWilson
Excursionist
58 0 8

There are lots of Push Notification apps, try one app to help you get more sales.

If you do not want to install many apps, try this tool that can have you send push notifications and create coupon as well

- Was my response helpful? Click Like to let me know!
- Was your question answered? Mark it as an Accepted Solution!
- If you want to boost sale, try these: Actionable Insight Analytics | Web Push Notification | Promotion & Exit-Intent Pop-up - learn more
Edward-Newgate
Shopify Partner
569 22 62

Hi @CodyS29 

I found these advices of MansioneCom, and I think you should consider about them: 

1. Add the Home page link at the starting of the main menu.
2. Add product reviews as most of the customers read the review before purchasing the product.
3. You can add testimonials on the Home page to make the store look more professional.
4. All of the social media icons in the footer are broken. Add the correct social media accounts as it will help to increase the traffic
5. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.
6. A FAQ would be useful!
7. Discounts and limited-time offers will help to increase sales.
8. Add About Us page which is a reflection of the purpose and personality of the business.
9. Add the section for email Newsletter in the footer so that it will be available in all pages.
10. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
11. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)

This article would be useful for you: How to Increase Conversion Rate for Shopify Store?

 

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TopTechKnow
New Member
1 0 0

Hi @CodyS29 
The key is consistency 
you might have run the ads, but its very much importance that you analyse your ad results.
All the campaign you ran might have given you the audience it reached.
Search video to target the right audience by that you can achieve the conversion you want even with less no. of sessions 
there are bunch of videos on the internet for targeting the right demographics, go through them and you'll find the results.

regards
TopTechKnow