Traffic Problems.. Need advice

Mark51
New Member
6 0 0

Hello,

I launched my store few weeks ago and have used fb ads. The ads are pretty good i have heard, even there must be some issues with target audience.

I am nevertheless worried and frustrated as i am not getting visitors to my site, a number of page visitors is around 30 +/- a day and of course with such numbers there will not be sales.

Even as my message may seem like i am just one person with no patience of store results, that is not true. I am well aware that it takes time for the page to go viral, fb ads to optimize, people to go on your site and as well that statistics show that person must see the ad approximately 5-7 times before purchase. I do get pretty well engagement and link clicks etc with Fb and IG ads, but no sales.

<--- Regarding to that last comment i found very interesting article of how to generate traffic by FB ads more effective - https://www.sellersmith.com/blogs/shopify/5-types-of-facebook-targeting-that-increase-shopify-sales

I am also putting effort on Quora and about to publish on LinkedIN and to do FB posts more frequently. The purpose of those is organic traffic as you all know. 

I studied and compared of Shopify apps and installed Checkout Boost and Sales Boost by Beeketing as well as Conversio. I am sure they will generate traffic over time, however they exactly do not generate "first-time traffic". By that i mean they focus on retargeting and customer behaviour on the store and they do it very well.

I am looking for some advice to spread the word and get visitors to my site more frequently.

Store is here, also any feedback from it is highly approved -> www.tech4gear.com

Please, provide some advice and comments or anything that comes to your mind.

- Mark

Replies 18 (18)
Jodyshop_Shoppi
Excursionist
53 0 3

Hi Mark,
I am here for you.

First of all, please try to destroy and remove all Diseny Land popups and popup side-bars and bottom popup bars. No one cares about all this anymore... It's very annoying. Yes

Second please remove the Big transparent header which covers and hide most products from being well visible to clients.

* Advice: Never hear from disney land players that all this is helpful for your website or store, it's just killing visitors foucs and frustrated them by taking too much time loading.

Have you ever seen this at: Amazon? eBay? Walmart?

Big No... The use as simple as 123.

 

Regarding increasing sales issue

Relying to one source only isn't enough! Also your website is still has no Alexa rank, this means you need more hard work to do to make Spike Sales.

Marketing plan & Optimization Methods as follow:

  1. Create and submit New Video about your business.
  2. Social media submission.
  3. Guest posting submission.
  4. Press Release writing + submission.
  5. Citation optimization by submitting your business to local directories Listings.
  6. Product or Service promotion worldwide.
  7. Email Marketing submission.
  8. Genuine content writing for new posts or new pages.
  9. Influencer Marketing (Radio and podcast business mention).
  10. Building quality Backlinks for your website.

You can seek helpers from:

  • Fiverr.com
  • Peopleperhour.com
  • Freelancer.com
  • Upwork.com

it's a long term run, but the results will be great. Hope this help 🙂

Jodyshop - https://www.jodyshop.com/

Jodyshop Technologies, Inc. @ Jodyshop.com
Pollen
Excursionist
73 0 8

Hey Mark,

When it comes to FB advertising, you can end up losing a lot of time and money if your audience targeting is incorrect. Sometimes you make a "gut" decision and it can backfire. 

For your advertising efforts, you should really take advantage of the Shopify App Store. There are plenty of Facebook advertising apps like Pollen (https://apps.shopify.com/poln) that handle targeting, retargeting and prospecting for you so that you don't have to do the heavy lifting yourself. Seriously, make use of the App Store. It's your best friend here on Shopify! 🙂

Put your Facebook Ads on Autopilot - http://gopollen.com
Amy7
Excursionist
14 0 5

I see that there is a bug on your website. The logo is too big so it makes the menu too big and covers most of the screen. Look a little bit unprofessional. Customers also find it hard to complete purchasing. It's really bad customer experience, try to fix it. Other parts of the website is nice

Mike_Anderson1
Tourist
42 0 2

I am looking for some advice to spread the word and get visitors to my site more frequently.

I believe that facebook ad or quora... are just channels, there are a lot of other effective channels that you can take advantage of, to name a few:

  • Social/forum sharing
  • Social media/ Social group
  • Instagram influencer
  • Traffic partner
  • Blogger/Vlogger
  • Facebook remarketing (the blog that you are talking to)

Shopify also tells you about low-cost traffic. I suggest that you should start with low-cost traffic but with high quality. 

Let's imagine you have 10000 visitors with $100, in 1 month and get just 1 sale. So in the end, you spend $100 and 1 month for only 1 sale, it is not worth. So that I prefer quality-traffic with a low budget. I just read this article about how to drive quality traffic to your Shopify store with low cost (google search: low cost traffic for shopify store) and would love to share with you. It's all about analyzing customers and create good content. What I try to say is that you need to deeply research and understand your customers.

For example, your customers are looking for tech gear, what they are concerning, what is the friction that prevents them to buy... You have too little general information on your product page, that's not enough to persuade people to buy. Besides, you can write a blog post to review your product.

A 2-cent idea for you: For example, a campaign for earphone, people would wonder how cool it feels when putting on the earphone (insight - you need to research more about it). You can find the most popular music track recently (using trend), invite some Instagram/Facebook influencer (channel) to make a react video (content) about that track, but tell them to put on your earphone (product). After the video, here comes the sale message. You can dig deeper into this idea to have a real marketing campaign. Don't give up 🙂

Brand assistance @ DRT.com
Mark51
New Member
6 0 0

Thank you for your advice, i will definitely look them through 🙂

Mark51
New Member
6 0 0

Amy, i am well aware of the bug and it should be fixed right now. It was because the new logo and theme had errors in code edit, but i contacted the support and it has now far more better visual look. 🙂

Although it could be maybe a little bit bigger.

So you think otherwise the site does look nice and easy to browse?

-Mark

Mark51
New Member
6 0 0

Mike, thank you for your answer and that campaign idea. I will look into it how i could create such 🙂

The article was great, i have to read it again and do some actions. 

Although i have one question regarding to product page info..

What kind of details i should add there? Such as why this single product is better and useful or what? Can you give some examples or product pages of other sites i could take a look as an example?

Best regards,

-Mark

Jason22
Shopify Partner
29 0 5

Hi Mark,

Just browsed your web store and to be honest each time I visit your product page there is the sidebar show up letting me know about products bought together... It's a little bit annoying if I go to the 2nd, 3rd etc pages and see the same page.

Let me browse a little bit please 🙂 then I can decide whether I find this product matches with other ones.

All the best,

Jason

Martin10
Tourist
6 0 2

Looking at your stuff from the store I'm asking myself who will buy? I think glooking into Google Analytics and demographic tab might give you some information for targeting Facebook precisely.

Also, I've found that your homepage looks like the collection page. Why is that?

Mark51
New Member
6 0 0

Hello Martin,

Thanks for your time and advice 🙂

the front page Yes does look like a Collection page. Do you have any idea / opinion Why should it look? Can you give an example or suggestions? 🙂

-mark

Mark51
New Member
6 0 0

Hello Jason,

Thanks for bringing that up and i do agree!

it is a feature of Upsell and cross-sell from Checkout and Sales Boost apps. It has been on now for a week.

Actually i find it very disturbing myself aswell.. i have though of removing it during this weekend. The Sales pop up banners and suggestions just dont hit to big audience i think.

but i think upsell and cross-sell do have a change to increase revenue a lot.

maybe i should give a try to another apps or be without them, any suggestions?

-Mark

Akanksha
Excursionist
42 0 6

Hi Mark, 

The first thing that you need to do is add social icons to your website. An active Facebook page = credibility. Buyers need to know that if something goes wrong, they have a channel where they can post. Since you're so new, they don't have anything other than your About Us to go by. No reviews, no Facebook page to follow, etc. And they won't take the pain to find you on Facebook or other social channel. You'll also grow your Facebook following this way.

Growing yourself on Facebook and other social channels is crucial for your marketing, both organic and paid. Facebook page audience is a great custom audience for Ads. They should convert better since these people have expressedly liked your page, which means they are interested in you. 

I am not sure how easily you can do this, but when a buyer places an order, if you can show them a pop-up to like / follow you on Facebook, that'll also go a long way in increasing your following. 

Now getting back to marketing: 

Facebook Ads

Don't jump to conversion ads, build your funnel first: brand awareness -> consideration -> purchase intent, and then start with Ads. So the first set of ads that you run should be optimised for reach and should inform your audience who you are. The next set of ads should focus on why you're the best and the purchase intent ones should be discounts and offers. 

The success of Facebook ad largely depends on audience. Your audience should be laser targeted. Go to Audience Insights and check out the audience for the leading brands in your niche. That should give you a fair idea. Also checkout the audience for your competitors. 

Organic marketing

Promote your products and offers on Facebook and Instagram. DO NOT ignore Facebook. It has been cutting reach, but you have to play along. Like I said, buyers take into account Facebook presence while considering a brand. So promote your new arrivals, discounts, coupons on Facebook.

A quick, easy and super efficient way to do this is using OrangeTwig to create sales and discounts and automatically promote them in sales-ready layouts. These posts are better at capturing attention because they have the right CTA and they won't blend in a buyer's feed. Here are some sample designs: 

If you'd like to try OrangeTwig for FREE, go here: OrangeTwig 

The game changer for you can be Instagram. It has one of the most engaged audience. What makes it even more important is the fact that audience who comes from Instagram is less likely to bounce off and tends to stay on the website longer. 

On Instagram, you need to work on being discovered. That's how you can grow your following and traffic to website.

Use relevant hashtags and you'll get there. I am sure you must have heard about shadowban. To get around it, you should use a combination of niche and high-volume hashtags. Using hashtags the right way, can take a lot of time. That's why I suggest you use the OrangeTwig hashtag research tool. You'll a list of relevant hashtags and you can automatically attach them in your posts as well. You'll save a lot of time. Check out how it works here: Hashtag Research 

And get started for FREE here: OrangeTwig 

Instagram along with Facebook should set you up for organic marketing.

Along with all this, if you can take out time, start a blog section with specific articles as well. This will help in SEO. It'll take time, but it's worth every second that goes in it. Direct traffic continues to be the largest chunk in the traffic pie. 

If you have any questions, do let me know here or just post it in Seller Success Facebook group

Good luck 🙂

- Akanksha 

 

https://goo.gl/iyAqha
Jason22
Shopify Partner
29 0 5

Mark,

I think about this app https://apps.shopify.com/smart-upsells-by-surge-apps the product types of your store might be good to upsell at the cart page. I'm not 100% sure, but it's good to test. There is coming Black Friday Cyber Monday event and right in December Christmas 🙂

Also, I've seen good list of apps for promotions from here https://ecommerce.shopify.com/c/ecommerce-marketing/t/marketing-apps-for-bfcm-which-app-would-you-re...

Hope it helps.

Mike_Anderson1
Tourist
42 0 2

Hi Mark

Although i have one question regarding to product page info..What kind of details i should add there

When shopping online, people are fearful of a lot of things. They fear of being deceived or receive a product that they do not actually like it. So you should add some elements to remove that fear

  • Add customer review section so that customers review to show that other people also like it
  • You have some trust badge to increase your trustworthy, it's a good point
  • Add a link to shipping & return policy pages. So people will know that they can return if the product is not as expected

You can also add some elements that push people to buy. For example, for the discount or most feature items:

  • Add a countdown clock to indicate that discount time is running out
  • Add a running-out-of-stock for feature/discount items

You should spend some time learning about website elements that help you increase sales and also some best examples of Shopify product page.

Customer may feel that the item is not really suitable when taking a closer look. You can add "Similar item" section and "People-also-like item" section to avoid customer from dropping out of your site.

 

Brand assistance @ DRT.com
Veron_Dsouza
New Member
4 0 0

In today’s world where there is cut throat competition between businesses of the same league or industry, it is very challenging yet important to capture consumer interest and keep them engaged. Marketers these days have to come constantly up with new and fresh ideas to captivate the attention of customers, and one way to do so is by the generation of Leads. Lead Generation is a term that is used to refer to the generation of interest or inquiry among consumers into the services or products offered by a business. Lead Generation can be considered equivalent to advertising. The more a business can create quality leads, the better are the chances to improve sales.

Some of the common tactics or methods of Lead Generation include print ads, digital advertisements, social media marketing, email marketing, telemarketing, event marketing and through website content and SEO. 

Search Engine Optimization (SEO):-The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives.
Content Marketing:- The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing:- Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content. 
Social Media Marketing:- The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 
Pay-Per-Click (PPC):- A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.
Affiliate Marketing:- A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising:- Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’  -- for example, Facebook advertising and Instagram advertising.
Marketing Automation:- Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.
Email Marketing:- Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. 
Online PR:- Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Business Tools:- There are tools that are available online that can find you leads through various online sources like Social media, Online classifieds and other lead generation sources. Though depending upon the requirements these are some of the reliable and cost effective tools-

  • LeadLake
  • eSalesData
  • Builtwith
  • LeadGenius
     
Val_Allen
Shopify Partner
6 0 0

Hi Mark, 

As a visitor, I think your website is not appealing enough to attract a sales click. 

First of all, you should build a layout more relevant to your products, especially a landing page for your specialized product(s)/promotion. As I'm concerned with the irrelevancy of your product choice, it is more of the layout and design management here to persuade customers that this is a sexy option. You can check out this blog tip - https://www.sellersmith.com/blogs/shopify/how-to-make-shopify-landing-page-a-sale-booster 

Secondly, running ads is not enough if your content is not "winning" customers. Got any referrals, reviews or copy that worth spreading? Put it all up there! You should aim to win the toughest customer, and they are the ones who read everything you put on your website. Furthermore, this is also a content-related thing, but if you can get any high-quality photos of your products, please do. Your design also looks a little bit outdated, which makes visitors wonder whether your business is still open. Upgrade it, add some characters to your store since everything looks quite basic so far.

 

 

Matt_Ffrench
Shopify Partner
1 0 0

Hi Mark,

Having looked at your site, I think you could make some improvements to get more organic traffic from your sites from search engines.

In particular, edit your page titles and headlines (h1 tags) to be longer and include relevant keywords. Longer titles are important as they are the first thing users look at when your site shows up on the Google results page. They should entice users to click. You must also write page descriptions (around 300 characters) going into detail about your products, using the meta description tag.

You have some niche products (such as VR glasses and bracelet chargers). Being niched is a major advantage in terms of SEO (Search Engine Optimisation) because you won’t have much competition for keywords relevant to your products.

Good SEO gets your site ranking higher on the Google search results, for keywords related to your products.

It’s crucial that you do this: 75% of users never click past the first page of search results.

If you’re new to SEO, I’d recommend researching which keywords people are using to search for products like yours - your target keywords. Use a keyword research site like Hoth for this.

Next, implement these keywords into your page titles, URLs, and headlines.

My Complete Guide to Onsite SEO tells you how best to include your keywords. It also has a detailed case study on the UK clothes ecommerce market.

Best of luck to you!

Matt Ffrench

Ffrench Solutions