Trafic and add to cart but no sell

[Vincent-tieng1]

Hello guys,

I correct my problem with my facebook ads, and now I have 150 visitors a day, but they are not converting.
I had 8 add to cart, 5 start the payment process. I would like to get your feedback on my store (it is in french). Could someone tell me what does he think ?

Do you know what I can do to optimize my store ? I also have some american customer (my store is in french).

Do you think I need to translate my store ?

Thank you guys

[JoesIdeas]

It could be your audience targeting. Also Facebook is generally harder to sell on than Adwords, in my experience. I like Facebook for retargeting, but Adwords and affiliate marketing for cold traffic.

I would also focus on either French or English until you get 1 campaign/channel generating positive ROI, then you can broaden and work on the next campaign.