Trafic and add to cart but no sell

Vincent-tieng1
Shopify Partner
9 0 0

Hello guys,

I correct my problem with my facebook ads, and now I have 150 visitors a day, but they are not converting.
I had 8 add to cart, 5 start the payment process. I would like to get your feedback on my store (it is in french). Could someone tell me what does he think ?

Do you know what I can do to optimize my store ? I also have some american customer (my store is in french).

Do you think I need to translate my store ?

 

Thank you guys

Reply 1 (1)
JoesIdeas
Shopify Expert
1670 143 428

It could be your audience targeting. Also Facebook is generally harder to sell on than Adwords, in my experience. I like Facebook for retargeting, but Adwords and affiliate marketing for cold traffic.

I would also focus on either French or English until you get 1 campaign/channel generating positive ROI, then you can broaden and work on the next campaign.

• Creator of Order Automator (automation app to save you and your team time on admin tasks)
• Shopify developer for +10 years
• Contributor on the Speed Boostr blog
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