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[GALHS]

For email campaigns what technology and best practices for easiest and cost effective legal preferences management/unsubscribe

[Promer]

Hi @GALHS 

For cost-effective and legally compliant email preference management, Shopify Email has a built-in unsubscribe link that ensures compliance with GDPR, CAN-SPAM, and other regulations. Make sure this is always included in your emails.

If you need more advanced options, tools like Klaviyo, Mailchimp, or Omnisend allow you to create preference centers where subscribers can choose what types of emails they receive instead of unsubscribing completely