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Used FB ads, getting 60-100 visitors a day, no sales

chartiercom
New Member
1 0 0

Hello,

 

Launched my store a month ago, have utilized FB ads for a week now, generating 60-100 visitors but no conversion. 

Spending about .35 cents per visitor, no conversions. Utilized a firm to incorporate  some SEO, not sure if it's having any impact though. 

 

Www.leggingsprime.com

Replies 3 (3)
Niki_K
Shopify Partner
325 33 87

Hi @chartiercom,

there might be more reasons why you’re driving visitors to your site without any conversions.

Just to name a few:

  • The site is very young, one month — not that many people know the brand yet
  • It takes Google some time to index your pages and start showing up your site in SERP (it won’t be on the first pages)
  • SEO takes time, month isn’t enough
  • Your overall marketing strategy (content, emails, social media, affiliate…)

Regarding the paid ads — There are lots of ways how you can set them up. What objective are you using? What audience are you targeting? How does your ad copy look like? All of these factors impact the performance of the ads and in many scenarios, it’s the mixture of all of the above mentioned factors, which have an impact on the overall sales.

I’ll be happy to elaborate on this with you.

 

Send me a link to your store to niki@hey.com and I'll help you out.
For more info what I do, visit my agency website ecommercepot.com or my personal website nikikozak.me.
Edward-Newgate
Shopify Partner
569 22 62

Hi @chartiercom 

In this case, I'd recommend you to optimize your store for conversion rate. If you do not know how to, this post can help you.

Regards,

Was my reply helpful? Click Like or Mark it as an Accepted Solution to let me know!
UpPromote
Shopify Partner
142 2 16

Hi @chartiercom ,

This is UpPromote: Affiliate Marketing - We are the no.1 Affiliate marketing on Shopify app store. I am happy here to share some experience and suggestions for your online store. And I truly hope that they are useful and helpful for you in improving your sales performance. 

I totally you are just starting your business. Firstly, congratulation for your first step. It would be hard at the beginning. Most other business would be same as you when beginning, and now they are successful. So be patient!

Here are some marketing suggestions for you to improve your sales performance:

1. Run Facebook ads

Running ads such as Facebook ads, or Instagram ads, even Google ads are popular methods to viral your products faster. You can get more knowledge and experience hereFacebook Ads for beginners. With Google Ads, you can easily attract target customers that are looking for the products you are selling. You can set your ads with different keywords, or banner as well. However, you should consider it because it is not really a potential choice for starters. The reason is that you might cost a lost of money to run for long term. In some specific case, if it don't bring positive traffics for you, you also need to pay fee to maintain them. We know it because we know many customers get same issues. 

2. SEO

One of the most important functions of SEO is increasing visibility, which means making it easier for prospects to find you when they search for something you have to offer. Visibility is directly related to your ranking. The ultimate reason SEO is essential is that it can help you achieve many of your business goals. SEO can help you drive more people to your site, give you an edge over the competition, and increase conversions, which means more sales, more loyal customers, and more growth for your business. You can use SEO apps from Shopify app store such as SEO Booster ‑ SEO Marketing to support you in developing SEO marketing campaign.

3. Affiliate marketing

My recommendation is that you should think about another safer and suitable methods for your business. Affiliate marketing could be a good option for your.  Affiliate marketing is a marketing model which allows you to connect with various affiliates, and then they will use their advertising sources such as social media channels, websites, blogs, etc, to promote your products. You only need to pay affiliate commission whenever a customer makes a purchase via the unique link or coupon associated with their recommendation.

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Here are some benefits of affiliate marketing:

Make extra income

The main advantage of affiliate marketing is that the income is entirely performance-based. This is because affiliates are only paid a commission when a purchase has taken place. That means if the affiliates have an ineffective campaign, it won’t affect your budget. 

The affiliates understand that driving huge traffic of potential customers will help to increase sales conversion. For this reason, the affiliates will spend much effort to build effective social platforms, promotion or boosting posts of your products in a better way to attract customers. The more efficiently they work, the more commission they generate, and the more sales you earn. 

Low investment but high cost effective

In fact, affiliate marketing does not need a huge amount to build a customer service team, or running advertising. This campaign helps to mitigate any risks that drive traffic or run social ads with little or no result for your Shopify business, while also ensuring that merchants achieve what they pay for.

In fact, whereas a poor marketing campaign that sends you low quality results will still need to be paid for, even if you make no sales. However, affiliate marketing ensures your marketing is cost effective and helps to reduce the risk of “leaking out” money for an uncertain market. 

Sales

With UpPromote: Affiliate Marketing, generating an affiliate program allows you to tap into potential sources of traffic and revenue that you would otherwise not be getting. This is especially true of physical products, for which affiliates can do product review blog posts or videos, for example.

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Promote business brand name

A research reported that 92% of customers trust the recommendations of people, companies or influencers they know.For this reason, working directly with affiliate marketers who then promote your products to their established audience, brings more opportunities and more direct sales. The plus of affiliate marketing is to expand out into new markets that you haven't explored, giving your brand a much stronger online presence.

 

I hope my recommendation will be helpful for you. If you are still looking for a marketing tool to boost your sales greatly, I hope you can try our product: UpPromote: Affiliate Marketing 

If these feedbacks are valuable and helpful, kindly give us a "Like" or mark it as a solution. Be patient with your business and good luck!

 

All the bests,

UpPromote: Affiliate Marketing

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