Very low Google ads USA conversion rate and short session durations specifically from USA

[justtall]

Hello!

I have an advanced question about Google ads and session durations for my shopify store (www.justtall.com)

I have been running google ads campaigns from March 2022 when we launched, with VERY targeted traffic (exact match keywords such as 't-shirts for tall men, tall men's t-shirts',  ccoming to our collections page. We are paying up to $2 per click.

Our google ads conversion rates (purchases) for UK and Europe is a very strong 5%. I would expect this as the traffic is highly targeted. We have everything to help customers buy such as testimonials, free shipping, clear sizing guides and free returns.

BUT - USA conversion rates are only 1%.  

This is frustrating for 2 things - firstly due to the high cost per click, and secondly we have a warehouse in the USA specifically for USA customers, with free USA shipping and free returns.

Could anyone with some experience, especially with google ads, specifically answer the question as to why our USA conversion rate is so bad on google ads?

Thanks a lot.

Ben

[shozoid]

Hello @justtall,

I went through your website and want to inform you that all your product pages are not getting displayed. I have also attached the screenshot for your reference to check it. Fix this issue as soon as possible.

And then to check the reason why your google ads are not providing any revenue, you can provide us an access to your google ads so that we can check and optimize the google ad.

[flareAI]

Hello @justtall,

Check the below-listed points which can cause low reach to your ad campaigns.

1. Low ad optimization score
The optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from 0% to 100%, with 100% meaning that your account can perform at its full potential. Optimize the ad by saving time and money with automated bidding, be sure to include your core products as keywords, use negative keywords which let you filter out clicks that are less valuable to you, and use the right match types: Using broad match (or broad match modifier) allows you to capture a wide range of search queries while using exact match or phrase match gives you more precise targeting.
2. Audience is too small
Google Search Network must have a minimum of 1,000 active visitors
3. Not using a landing page that drives sales
Your ad should bring people directly to a page where they can buy the specific product you're advertising.
4. Overlapping audiences can lead to poor delivery of your ad sets
Audience overlap is marketing to the same audience with different ad sets. The larger the overlap, the worse your campaigns will perform. Don't waste your time and money paying for multiple ad sets that fight for the same audience's attention.
5. Low ad relevance score
Google considers a low CTR to be <1.5%. Ensure that you have at least 3 extended text ads in every ad group. You can increase the ad relevance score by creating specific ad groups, selecting keywords carefully, including keywords in your ad text, keeping ads simple yet compelling, and sending traffic to a relevant post-click landing page
6. Your Click-Through Rate is Too Low
One of the most common causes for ads to fail to spend their full budget is a low CTR. With Google Ads, you're generally going to be focusing on pay-per-action ads, rather than pay-per-impression ads. This means you're only charged when someone actually clicks on your ad.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. We created flareAI to grow your store on Google, the world's biggest and most trusted FREE sales channel. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. Once your product is found on Google, you don't need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access Google Search and 20+ free sales channels.

Hope this was helpful,

Gina
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