What am I doing wrong - or am I just impatient?

What am I doing wrong - or am I just impatient?

StaminaFlex
Visitor
1 0 0

hi there. my shop is online since end of 2023. I am doing some marketing and getting steadily visitors. some also put products in their cart but somehow dont finish the purchase.

 

I am dropshipping from Ali so delivery is rather long. could that be the only striking reason? do you recommend working with other suppliers since I want to sell globally?

 

I know I am a beginner but I am feeling brave.

 

thanks a lot for helping out.

 

this is my store: stamina-flex.com

Replies 3 (3)

asapdar
Shopify Partner
7 0 1

Your store design is really good.

 

The industry average conversion rate for sportswear sits around 2.5-2.8%, so if you're anywhere around that after just starting out you're already doing great. If you are interested in increasing your conversions further, I would recommend some of the following:

 

1) Try running sales and promotions and see how it affects your conversions.

2) Add customer reviews and testimonials as you start collecting those -- social proof and validation is important to buyers. 

3) Personalization + LiveChat: Add a way for customers to get personalized recommendations and help. I would recommend adding an AI agent to your site, so your customers can get personalized shopping recommendations 24/7 and with no delay. It's livechat and personalization rolled into one, which can definitely help increase store conversions. If you want to get on a free trial and get setup with Claros just let me know, would be happy to help

If you like my suggestion please give it a LIKE or mark it as a solution! 
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Gojiberry-Amee
Shopify Partner
187 12 48

Hi StaminaFlex, 

This is Amee from Gojiberry - Shopify Survey & Feedback App

First of all, your site looks quite wonderful and professionally made! I took a look at your store and have a few suggestions that will help increase your conversion rate: 

1. Call to action button. Add some call-to-action buttons under your products on your landing page, as well as on your product page. 

2. Connect Social Media. I have just gone ahead and followed you on social media! Creating some content with some of your products (in video form) might be a good way to attract an audience. If you have some samples at hand, it would be a good idea to make some original videos. Also, it would help to connect the feed to your main site, thus giving it more social proof. Research shows that 76% of customers buy products seen on social media posts. 


3.  Adding a blog. Adding blog posts about workouts, dieting, how to choose equipment etc. Anything that would add value for your intended audience would help draw people to your site. 

 

4. Influencer Collab. Since you have visually appealing products, it would be good to connect with micro-influencers, send them some of your pieces, and ask them to create some content for your social media as well as your Shopify store. 

5. Connecting online with offline. If you have a showroom / physical store, make sure to always be telling your customers about your online store, adding a quick card with your online store address provides your new customers a chance to purchase again without coming to your physical store. 


6. Ask your customers! (Most effective for increasing conversion) When you have some converting customers, ask them how they found out about your shop. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

 

Hope this helps! 

Amee | Gojiberry Team 

If you like my suggestion please give it a LIKE or mark it as a solution! ★★★★★

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OneMobile
Shopify Partner
169 16 34

Hi @StaminaFlex 

 

Your website looks great, but it's true that long delivery times might be causing some customers to hesitate with their purchases. However, this isn't the only area for improvement. Here are a few of my suggestions to enhance your site further:

 

  • Add product reviews to your products to enhance trust. Since you said you're dropshipping from AliExpress, consider importing AliExpress reviews and displaying them on your store using apps like Ali Reviews. 
  • I noticed the About us page is a bit short. Consider adding more details about your business, your mission, and why customers should choose you

And I know you want to sell globally, but if you're new, I recommend that you focus on a few potential markets first (e.g. check on GA to see where most of your traffic comes from) and look for suppliers that offer fast delivery time to those specific markets.

 

I hope that this helps!

 

I hope that this helps!

If you find my answer helpful, please hit the Like button or Mark as solution to show me some encouragement.
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