What am I doing wrong with my website?

[Xav]

I’m confused on why I have almost 1000 sessions on my website but no orders. Any tips on what to do?

The website: slippersnsliders.store

[Phil_G · Accepted solution]

Hi @Xav,

It's frustrating to have traffic but no conversions. Here are a few tips to optimize your site and increase orders:

1. Review your product pages: Ensure the descriptions, images, and pricing are clear and appealing.
2. Streamline the checkout process: Minimize the steps to complete a purchase.
3. Add trust signals: Consider displaying reviews or customer testimonials.
4. Analyze your traffic sources: Identify if your audience aligns with your products.

Our app, SEOPro, can audit your site’s SEO and recommend improvements. 

Full disclosure: We are the developers of this app. [REDACTED]

Phil
SEOPro Developer

[DaisyVo]

Hi @Xav 

If you're getting many sessions but no orders, here are key areas to review and optimize:

1. Product Pages: Ensure high-quality images, detailed descriptions, and benefits are clearly explained.
2. Trust Signals: Add customer reviews, badges (e.g., secure checkout), and a clear return policy.
3. Pricing & Value: Make sure your pricing is competitive and clearly communicates the value of your products.
4. Checkout Process: Simplify the checkout process—reduce steps, offer guest checkout, and display shipping fees upfront.
5. Target Audience Alignment: Revisit your marketing to confirm you’re targeting users likely to purchase.
6. Website Navigation & UX: Make navigation intuitive and the website easy to use on all devices.
7. Speed & Performance: Test your site speed. Slow websites often lead to drop-offs.
8. Analytics: Use Google Analytics to track where users drop off (e.g., cart page). It’ll help identify issues.

These steps should help identify conversion issues and point towards necessary improvements.

I hope my answer is helpful 🙂

Best regards,

Daisy