I'm at the point where I have about half of my products loaded and I need to switch gears and start focusing on marketing . What works best for you ?
Top 3 is all I'm looking for . I would like to master those first then add more after that .
Right Now Its
3.Pinerest and FB are about =
I will probably more focus to
2. Google Shopping and AD Words
3. SEO or Instagram
High Converting Website
As Jeremy mentioned - Opt in Generator WITH Social Liking
Close 4th - Social Media Strategy and properly managed channels
Marketing is everything... but a lot depends on what kinds of products you sell... it is kind of a big open ended question. Not to say SEO isn't important... it is... so whenever you create your pages create them with clear titles and descriptions, etc... and it helps to use an SEO company to help create backlinks, unfortuantely there are a lot of terrible SEO companies out there.
These days social marketing is probably more important... checkout Pintrest, Polyvore and other social product sites.
#2... Focus on your business... everyone tries to do everything to save the most money, and that just doesn't work. You should have compaines or Apps hannding, SEO, Facebook mgt, Google Adwords, Google Shopping, Product Mgt and so on.
Your top 3 should prbably be
1) Google Shopping / Adwords
2) Social Media (FB, Instagram, Pinterest)
The majority of your traffic and sales will still come from Google Shopping / Adwords... it all just needs to be finely tuned. Depending on what you are selling, FB could generate a ton of sales, peticularly for trendy products. SEO you can spend a lot of time on, and cost, and get little tangible results.
We have an app that integrates with Shopify to assist you with Google Shopping, as well as market to other CSE's and Marketplaces such as Amazon, Sears, Shop, Pricefalls, Jet.com and more, as well as offer Distributor Management for easy product upload to your Shopify store and sync inventory and much more. Learn more at http://apps.shopify.com/product-feed-manager
Instagram is a given and having a blog is also a great source of traffic / brand reputation. But KickOffLabs was a great tool for me to caputre emails and launch a contest. 150 emails in 3 days captured... still counting.
I have two MUST HAVE tools that have made us over $10,000.
First is: Fishbowl Apps (https://apps.shopify.com/fishbowl-prizes)
This allows you to host a giveaway on a marketplace, a simple offering of a $50 prize over 7 days got us 2500 emails.
Second is: Rare.io (https://apps.shopify.com/rare-io)
This is free for us because we don't have 20,000 emails yet but it has a nice drag and drop email builder along with analytics of our customer base. It also sends each customer a different email showing the product they're most likely to purchase next arriving in their inbox when they're most likely to shop on your store.
The combination of the two is perfect, one gets you emails the other gets them to buy!
For the folks who are advising Google AdWords, I'd like to know how long it took you to generate good sales from it..
SEO (well tagged and linked web system for your site-internal and external)
EMAIL Lists (keep email lists of anyone and everyone who has purchased and expressed interest)
BLOG (blog 3 times a week using 10 main keywords that link to your site and specific product
Thats aboout it 🙂 Hope this helps!
You can't use ADWORDS effectively until you rank pretty high for at least 10-15 strong keywords---
Otherwise, it's just a WASTE of money because if you're new and have not ranked for any keywords---you won't get any traffic and if you do--you'll pay more than $4-$6 a click for every single one....
how competitive is your market or niche?
I wouldn't think it was beauty, makeup or skincare...?
cool site-----Yes---with YOUR niche---you CAN do that----I was referring to high traffic--high competition items and keywords----like BEAUTY----FASHION----SHOES---JEWELRY---almost impossible to break through without 10000 hours of organic seo. ♥
Lisa, What keywords did you use? I am wondering if targeting really specific niche keywords might work well for me as well.
Ad Words Express is different than ad words. They help you with the key words, -- the customer service is great - you set a monthly budget and then you tweak the key words as you go along. I increased my monthly budget from 300-450 /month because it was so successful. I had faith in the bidding for posts model because it worked for me on Amazon.
i agree, google gets to expensive for clicks
but dont waste money on keywords that dont exactly describe your products or you pay per click on people who click looking for something similar