What causes Google Merchant Center to label goods as customizable?

5 0 0




I’m still very stuck on this Google Merchant Center problem. My account has been suspended for customizable goods and I don’t know what I customized. Is there anything in specific that I could’ve changed to label it customized goods? My feed is currently 

Replies 3 (3)

Shopify Partner
296 10 35

Hi @Rking2 


Do not send identifiers such as Brand, GTIN/barcode, or MPN if you have custom products. This will make Google understand that you have custom products. If you use our app, you can automatically mark the products as custom by selecting "identifier exists=no" in the app, and we will not send any data mentioned above. 

When you encounter the "identifier exists" error in Google Merchant Center, the product you're trying to submit already exists in Google's database. Still, there is a discrepancy between the product information in your feed and the existing data. This error can occur when listing a custom product without a standard identifier such as a brand, GTIN/Barcode, or MPN. 


You can follow the article to fix your issues: https://blog.adnabu.com/google-merchant-center/how-to-fix-gtin-errors

Feel free to reach out to us, and we can help you send the correct set of identifiers to the merchant center.

Sampy Mishra | Customer Success Manager @ AdNabu

 - Was my reply helpful? Click Like to let me know! 

 - Was your question answered? Mark it as an Accepted Solution

 - Try our Nabu for Google Shopping Feed from Shopify App Store. 

5 0 0
Thank you! Can you please help how to set the correct identifiers? My
products are drop shipped from Dsers (ali express ds website) and I don't
see any barcodes. I tried using barcode lookup but then my account got
suspended for customized products and has been ever since.

Shopify Partner
3051 226 732

To correctly apply the rules for custom products, follow the steps in the video below.

If you are using GMC Next, first convert to GMC Classic by going to the question mark in the top right corner and choosing convert to GMC Classic near the bottom.


Get in touch with Emmanuel: a Google Shopping Specialist, Google Ads Diamond Product Expert, and also a a Google Product Expert Education 2021 & Tailwind 2023 Award winner.
Need Google Merchant Center or Google Shopping support?.