What do you think us influencing the Reached checkout vs Sessions converted ratio?

[JurajKocar]

Hi guys,

I got quite a low conversion rate, but what I'd be interested in as well what do you think is influencing the ratio of Reached checkout vs Sessions converted.

Here are my numbers:

Added to cart:           179 sessions (2.61%) 

Reached checkout:   190 sessions (2.77%) 
Sessions converted: 90 sessions (1.31%)

Those are the numbers for the last two months. Here's the web https://somavedic.com/

Thank you for feedback and opinions.

Juraj

[wiriyatech]

Dear JurajKocar,

Nice website!

You have given enough information on the website to explain the concept. However, what I feel you are missing on the home page is your products. You shall have the new/recommended products on the home page so that after reading the information visitor shall do add to cart from there only.

Rearrange the menu so that Models come first after home menu item. Also on the model's page, I would recommend reducing the height of the banner so that customers can see the product at one glance instead of scroll down.

Social media pages and sharing are missing on the website. You shall have it on your website.

[Consultily]

@JurajKocar 

Just a few notes if you don't mind;

 - Do customers often purchase more than one item from your store? If not, would it be best to take them directly to the cart page once they have added a product? You could always add a discounted upsell on the cart page.

- I'd remove the huge banner on the cart page as it is very intrusive, especially on desktop.

- On the product page, you don't mention that the product is excluding tax but on the cart page you do which could be a surprise to some visitors and force them to drop off.

- On the checkout page, your banner is not optimized correctly for either desktop or mobile making it look unprofessional, which may also cause visitors to drop off.

[fp-cmorales]

In my opinion, most of the buyer are looking for health and wellness products because of they too conscious to their health.