What does 'direct store visit' and 'organic search result' mean in conversion details?

[Joseph42]

Conversion Details

I find several descriptions as to an origin of an order, Here are some: 

A. Store visit was direct (Meaning?)

B. Organic search result on Google (Meaning?)

C. There aren‘t any conversion details available for this order (Why?)

Please define each of the above, see questions in Parentheses.

Basically I need to know:

How would an order resulting from searching Google paid Ads be defined?

Since we invest quite heavily on Google paid ads, we have to know which orders are a result of the paid ads.

Thank You for your assistance.

[OneMobile · Accepted solution]

Hi @Joseph42 

A. Store visit was direct
This means the visitor typed your website's URL directly into their browser, used a bookmark, or clicked a link in an email or document that led them straight to your site without any tracking parameters.

B. Organic search results on Google
The visitor found your site through a free search result on Google, indicating they searched for a related term and clicked on your site from the search results page.

C. No conversion details available
This could be due to tracking issues, like ad blockers, privacy settings, or missing tracking codes, which prevent the order's source from being captured.

Orders that result from Google Paid Ads are usually categorized differently and are tracked through tools like Google Ads and Google Analytics. 

In Google Analytics, for example, this would fall under the "Acquisition" section, and then under "All Traffic" > "Channels". In the Google Ads platform, conversions from paid ads can be tracked when you set up conversion tracking.

So, to identify orders resulting from Google Ads, make sure you:

To specifically identify orders resulting from Google Paid Ads:

1. Set up Google Ads conversion tracking properly
2. Link Google Ads with Google Analytics if you're using both platforms. This will give you deeper insights into how your paid traffic behaves once it reaches your site.
3. For more granular tracking, remember to use UTM parameters in your ad URLs. This helps in distinguishing between different sources, mediums, and campaigns in Google Analytics.

[TheAdSherpa]

Do you have conversion tracking set up in your Google Ads account?

If yes, you can see the orders in the Ads account by going to your conversion action and clicking on webpages.

If no, you should set up conversion tracking in your Ads account ASAP because you will waste a ton of money if you aren't feeding quality conversion data back into the Ads account for it to optimize to.

[Joseph42]

Thank You it is greatly appreciated!
Joseph

[OneMobile · Accepted solution]

Hi @Joseph42 

A. Store visit was direct
This means the visitor typed your website's URL directly into their browser, used a bookmark, or clicked a link in an email or document that led them straight to your site without any tracking parameters.

B. Organic search results on Google
The visitor found your site through a free search result on Google, indicating they searched for a related term and clicked on your site from the search results page.

C. No conversion details available
This could be due to tracking issues, like ad blockers, privacy settings, or missing tracking codes, which prevent the order's source from being captured.

Orders that result from Google Paid Ads are usually categorized differently and are tracked through tools like Google Ads and Google Analytics. 

In Google Analytics, for example, this would fall under the "Acquisition" section, and then under "All Traffic" > "Channels". In the Google Ads platform, conversions from paid ads can be tracked when you set up conversion tracking.

So, to identify orders resulting from Google Ads, make sure you:

To specifically identify orders resulting from Google Paid Ads:

1. Set up Google Ads conversion tracking properly
2. Link Google Ads with Google Analytics if you're using both platforms. This will give you deeper insights into how your paid traffic behaves once it reaches your site.
3. For more granular tracking, remember to use UTM parameters in your ad URLs. This helps in distinguishing between different sources, mediums, and campaigns in Google Analytics.

[Joseph42 · Accepted solution]

Thank You for the complete answer to my question. It is with great appreciation.

[Joseph42]

Hi,
The reputable firm that handles our pay per click campaign sent me the Google Analytics "Ecommerce purchases: Item name" report, They list many purchases that Shopify classifies as a "Direct to Store", However Google Analytics lists as result of paid ad.?

Thank You
Joseph