eCommerce News
Shopify introduces more than 100+ new products to help you to sell more. 100+ Product Releases for the Next Era of Commerce.
A Baby Clothing Brand’s Revenue Taken From $113k To $200k At 8.9X ROAS, In Just 3 Months [Key Lessons]
Snow teeth whitening brands grew almost only thanks to influencer marketing. But how to run an influencer marketing campaign in 2022? Here is a great on this topic.
Apple Pay Later lets you split up purchases into four payments at no interest. More info here. What does it mean for you? Don’t sleep on BNPL – especially now when people don’t want to spend money.
TikTok is testing a dedicated “Shop” feed tab that lets users browse and purchase products from a number of different categories, such as clothing and electronics. A shopping feature that enables merchants and creators to showcase and sell products directly on TikTok, the company says.
Top U.S. Live Stream Shopping Apps Grew Installs 77% Year-Over-Year to 2.3 Million. Live shopping is HUGE in China and based on the data we have it looks like it’s going to be huge in Europe / USA as well. Are you ready for this?
Forget the studio photographer. You can make perfect product photos “at home” Shopify published a compelling guide to making professional e-commerce shots on your own… at home.
Worsening economy has more shoppers getting online info before making in-store purchases 76% search online for reviews and better prices before buying in-store.
Add a subscription model to your e-commerce business with none of the hassle. Subscriptions offer your business steady cash flow and customer loyalty…
Motivate your customers to spend more using these pricing strategies.
TikTok launches "Follow Me". Your personal guide to TikTok. You'll learn how to get set up, create great content, engage your audience, and many more. Sign up here for free.
Advertising News
Creative is the new targeting, you know it. But what’s the most important in your creative? I would say ‘hook’. How to Create a Facebook Ad Hooks? Check this video.
Target Your Audience Using Copy & Creative, Not Data. Fix Facebook ads performance in 24 hours with this 4 letter strategy.
Google Marketing Live 2022: Everything you need to know Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts, and more.
HubSpot has released a free guide to help you learn how to make and promote content for your business on TikTok. If you haven’t started with TikTok yet, this is the perfect beginner's guide.
Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns. What’s here for you? Learn how to target your audience using copy & creative, not data.
Why you should treat your creatives as language. This is a great thread on how to improve your creatives to make more sales.
Meta warns employees of ‘serious times’ in internal memo listing key product bets ‘We are in serious times here and the headwinds are fierce’.
TikTok introduces Attribution Manager & custom attribution windows. What does it mean for you? Much better ad tracking and better decisions for your advertising campaigns.
eCommerce Strategies & Trends for 2022. I know it’s the middle of the year but you should remind yourself what’s important and how you can grow your store besides paid advertising.
New marketplace for creators just opened up. Instagram just started testing a Creator marketplace, a new dashboard where you can discover and connect with content creators.
If you want to see interesting TikTok ads with a breakdown, check this list.
Helping to grow eCom stores since 2015.
