What is sag_organic?

Endlesslearning
New Member
1 0 0

@bsockloff I think you're right - it would yes, I've just done the below which I think should be more optimal (given that the bulk of the traffic will be paid clicks)Capture.PNG

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Czarto
Shopify Partner
69 2 21

@endlessslearning

I think you would be better to just strip those parameters and leave them blank, and let Google Ads auto-tag your paid traffic, and let Google Analytics attribute the unpaid traffic.

Alex

Digital Marketing @ Manitobah Mukluks
Shopify Digital Marketing Blog: business.czarto.com
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Puda
Tourist
10 1 2

Thanks guys!

@Czarto unless I am wrong, stripping out all the parameters would actually prevent Google from seeing them, no? I tested the changes on Merchant Center and nothing would be seen aside from the remaining parameters (including currency). I have tested @Endlesslearning solution and it seems to work for what I need to do. (Mostly see which ad is generating a sale via Shopify + Google Analytics) I am personally using "Content API.title" 

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Czarto
Shopify Partner
69 2 21

@Puda Google Analytics can usually properly categorize stuff without the need of explicit UTM tags, in particular for "search" traffic. Any Shopping traffic coming from Google Ads (paid) will be properly categorized due to GCID being passed (UNLESS your GA account is set to allow UTM tags to override GCID parameters). Any untagged organic Shopping traffic will be categorized in whatever way GA decides (I **assume** as organic search, but I'm not sure).

I don't think there's a single "right" way to do this, so if you're implementation works for you, then that's probably good enough!

Alex

Digital Marketing @ Manitobah Mukluks
Shopify Digital Marketing Blog: business.czarto.com
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karife
New Member
3 0 0

Hi

The same happens to me.

I mean I got a purchase from Sag_organic, and I wonder if it is the result of any of my google campaigns or not? 

I am only running google campaigns at the moment

Thanks

 

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