Hey there @mm320359 , this is Alexis from Akohub. Congrats on launching your supplement brand:D t’s exciting to get started, but I totally get how challenging the first few weeks can be. Let’s break this down and see where you can make some tweaks to drive more conversions.
First off, it’s completely normal to see a lot of engagement without conversions early on, especially with Facebook ads. This is often because engagement ads are optimized to get clicks, likes, or comments, not necessarily purchases. The good news is that you're generating interest, which means your product resonates. What you might want to do next is shift towards conversion-focused campaigns. Have you thought of running retargeting ads? It helps to bring back visitors who didn't convert the first time around. Show them the products they viewed along with a small discount as this can be super effective for turning “maybe” into “yes!” If you’re looking for an all-in-one solution, our app, Ako Retargeting combines retargeting with loyalty and CRM features, helping you bring in new customers and keep them coming back.
On the Google Ads side, you’re absolutely right, it can be super helpful for gauging demand in your niche. For supplements, consider running search campaigns with high-intent keywords like “best [your product type] supplement” or “buy [product name] online.” You can also use retargeting ads to capture visitors who’ve already engaged with your site but didn’t convert. It’s all about staying top-of-mind.
Regarding the reviews, it's true that that building credibility is key, especially in a space like supplements where trust plays a huge role. Offering free samples in exchange for honest reviews can be a game-changer. You could reach out to micro-influencers in the health and wellness space or even loyal social media followers who’d be happy to try your product. Be clear about requesting authentic feedback rather than incentivizing glowing reviews—transparency builds trust.
As for discounts, a small “first purchase” deal can work wonders to nudge new customers over the line. Something like “10% off your first order” or “Free shipping on orders over $50” creates an easy entry point. You could also consider bundling deals—like a discounted pack of three supplements—since people are often looking for value when shopping online.
Lastly, don’t underestimate the value of a loyalty program, it can help you to retain and grow your customers by rewarding them for getting back to your store. App liks Ako Loyalty can help you to create multi-tier program and reward customers with points or perks for making purchases, encouraging them to keep coming back!
Best wishes! 🙂 Let me know how it goes~
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