I am an SEO app developer. Recently, I am trying to see how I can give more insight to merchants besides doing on-page SEO optimization. Do you look at your google analytics search console & Shopify analytics?
What KPI do you track and optimize? Can data approach give you the advantage to improve your store?
BYOB - Build Your Own Bundles, SPO - SEO App to research keywords & edit social link preview
Traffic is the most important metric because it enables everything that comes after it: engagement and conversion, Your SERP ranking, Time spent on-site Pages per visit Returning visitors, Social sharing, Clicks from Social Platforms these metrics are giving more insight. I came across this wonderful blog https://neilpatel.com/blog/. This blog is all about the Most Important Metrics to Track Your Content’s Success. It really helps you.