Hello @Michellestreas,
I'm Gina - Product Manager at flareAI. flareAI has helped Shopify stores generate $5 million in sales from Google Search, on autopilot.
If it's helpful to you, please let me know by giving it a like or marking it as a solution.
You can run ads to get sales but in general, organic search is more cost-effective in the long run. If you have an organic search result that gets the same number of clicks as an ad, the organic result will have a better ROI. By tapping into free sources of traffic, you’ll start generating a good amount of sales on your Shopify store.
You can follow the below strategies to drive traffic to your Shopify store.
1. Optimize your shopify store for search engine traffic
One way to optimize your store is by adding Keywords which are the search terms that people use with the search engines and will be what guide you in your search engine optimization. Once you gather all relevant keywords that are relevant to your product and your niche market, begin using them all throughout your website like in Product Titles, Product Descriptions, Alt Tags on Images and any other additional content.
2. Attract customers with content marketing
Just like your product descriptions will help attract visitors to your Shopify site, so will any other content on your website. A simple paragraph at the bottom of each category page with a lot of keywords that are likely used on search engines will do the trick.
3. Write guest posts for sites within your niche
The websites on the top of the search engine results pages likely have a lot of other websites linking to them. The more links pointing to your website, the better. Rather than wait for other websites to direct traffic to you through a link, it is easiest to offer to write a guest post for other blogs within your niche.
4. Write blog post features of influencers in your market
Another way to get more links and increase traffic to your online shop is by writing a blog post that features influencers in your niche market.
5. Integrate social media
Integrate social media in your website to receive all of the new traffic on social media.
6. Showcase your products with powerful text, images, and video
Your product description should be detailed and evocative. Include vital product specifications as well as a powerful story about the product. Commerce is built on great storytelling.
7. Remind abandoned cart customers
With abandoned cart emails, you can remind your customers of the items they expressed interest in and then left your store with no intention of returning. You can do this from your store Settings > Checkout > Abandoned Cart section > Choose to send abandoned cart emails either one, six, 10, or 24 hours after a customer abandons a cart.
Your customers trust Google Search more than Ads. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. We created flareAI to deliver feeds to organic channels on a regular basis without taking your time. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world's dominant Free eCommerce services in one Shopify App.
Also, I did a https://flareai.co Instant FOG on your store. Customers searching on Google are only able to find 26% of your site. The remaining 74% is missing from Google.
If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.
Gina
flareAI
